Content, Briefly

In this episode of Content Briefly, we’ve interviewed Tom Shapiro,  Founder & CEO at Stratabeat, and Alexis Trammel, Chief Growth Officer at Stratabeat, and discussed their recent report on B2B strategies, how high-performing B2B SaaS companies acquire organic traffic, the effective tactics they use, and more.

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Timestamps:

00:00 Intro
01:32 Who is Tom Shapiro & Alexis Trammell?
04:24 Stratabeat’s origin story.
06:53 Evolving business focus.
09:18 A six-year journey in an agency.
10:50 Adapting to AI and market shifts with a data-driven content strategy.
14:24 Methodology behind the annual content strategy survey.
16:11 Content cadence and traffic growth.
20:28 Balancing content strategy.
22:22 Overcoming content production roadblocks.
26:57 Integrating industry segmentation into SEO strategies.
30:42 Strategies for optimized content performance.
33:00 Tracking site visitors to optimize marketing strategies.
35:08 The power of Original Research in content marketing.
38:41 Learn more about Tom and Alexis and get in touch.
39:09 Outro

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Useful Links:

Website: https://stratabeat.com/
2024 B2B SaaS SEO Performance Report: https://stratabeat.com/research/b2b-saas-seo-study/
Tom on LinkedIn: https://www.linkedin.com/in/tomshapiro/
Alexis on LinkedIn: https://www.linkedin.com/in/alexistrammell/

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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

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Creators & Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.