Dear Frannie: Franchise Growth, Leadership and Scaling Advice

You've been selling franchises yourself — between meetings, on instinct, whenever you have time. But is that actually a process? Katherine and James take a listener's question about building a franchise development function and pull it back to the question most franchisors skip: do you have a franchisable concept in the first place?

They cover the red flags, the real cost of creating demand, what to build first, and why the long-term view is non-negotiable.

About the Hosts
 Katherine LeBlanc and James Vitrano have spent a combined 40+ years in the trenches of franchising — across marketing, operations, legal, and franchise development — working with brands at every stage of growth. They've sat in the rooms where the hard calls get made, and they're not shy about sharing what they've seen work and what they've watched blow up. 

Want to go deeper?
🌐 apollocmo.com
 ▶️ @MyPodcastHost on YouTube
 🔗 linkedin.com/in/katherineleblanc
 📩 katherine@apollocmo.com

What is Dear Frannie: Franchise Growth, Leadership and Scaling Advice?

Dear Frannie is the franchise advice column you didn't know you needed. Hosted by Katherine LeBlanc, Fractional CMO, and James Vitrano, Franchise Operator, each episode tackles one real question franchisors are quietly wrestling with - from franchisee adoption and growth friction to leadership blind spots and operational scale.

No panels. No keynote speak. No fluff. Just two people who've been inside franchise systems answering the questions brand leaders are afraid to ask out loud.

If you're a franchisor navigating the messy middle of scale - this show was made for you.

New episodes drop bi-weekly. Subscribe so you don't miss the next one.