If Jurassic Park recreated dinosaurs, could we do the same for flowers? Scientist and founder Jasmina Aganovic thinks so, framing her work as “science possibility, not science fiction.” Her brand, Future Society, is bringing extinct flowers back to life—as fragrances. They’ve partnered with some of the world’s best perfumers, who used DNA sequencing data to let their imaginations run wild. Just like that, their Scent Surrection Collection was born—six fragrances, each inspired by flowers that vanished from around the world, including fan-favorites Solar Canopy and Floating Forest.
In this episode, Jasmina sits down with Scentbird’s Marianne Mychaskiw. She takes us inside her creative process, opens up about the challenges of merging science and art, and reminds us that, just like these flowers, every human is capable of reinvention.
Highlights:
• Intro to Jasmina
• Merging biology and beauty
• The inspiration for Future Society
• Invisible Woods
• Solar Canopy
• “Our fragrances are polarizing”
• Did the flowers actually smell like this!?
• The science behind the process
• Grassland Opera
• Reclaimed Flame
• Floating Forest
• Science vs. nature
• “All things are interconnected”
• Learning scent development
• Scent Connection, Lost Beauties Edition
• Rapid-fire round: scents inspired by extinct animals
• “We can invent our tomorrow”
Featured Fragrances:
What is Scent World?
Indulge in a world of fragrance with Scent World, a show that explores the power of expressing yourself through scent. Presented by Scentbird, each episode is a multisensory experience rooted in unfiltered conversations with perfumers, visionaries, and fragrance lovers. They’ll share everything they know, take you behind the scenes, and transport you to their most intimate memories. Whether you’re a beginner or a fragrance aficionado, Scent World will inspire you to experience scents (and life) more deeply.