Decoding digital | Shiv Shivakumar @ Aditya Birla Group [S02, #1]

Out with the old, in with the new- companies must pull their socks up if they want to succeed in a digitized world!

In this episode, Vani speaks with Shiv Shivakumar who lays out his new theory on digital and shares golden insights on how companies can pivot to thrive.

📄 Click here to read the transcript [https://docs.google.com/document/d/1D2djLq4RaQQVLKEA2TF_CCbMS1RRYspQ/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true]

Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.

Show Notes

Out with the old, in with the new- companies must pull their socks up if they want to succeed in a digitized world!

In this episode, Vani speaks with Shiv Shivakumar who lays out his new theory on digital and shares golden insights on how companies can pivot to thrive.

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

What is Marketing with Vani?

Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.