In this episode, we explore the development of the T2D3 Operating System, a comprehensive tool that transforms the principles of the T2D3 book into an AI-powered platform for SaaS growth. Discover how this system bridges strategy and execution, making growth planning more accessible and effective for modern marketers and CEOs.
key topics
- Development of the T2D3 Operating System
- Integration of AI in growth planning
- Bridging strategy and execution in SaaS
- Tools for SaaS growth and marketing
- The role of signal quality in marketing
Chapters
00:00 Introduction to the T2D3 Operating System
00:26 Origin and Core Principles of the Platform
01:22 Transforming Playbooks into Software Products
02:42 The Role of AI in Modern SaaS Growth
03:37 Early Feedback and Iteration of the OS
04:48 Capabilities and Features of the Growth OS
06:01 Connecting Strategy with Execution
07:16 Using the OS for Strategic Decision-Making
08:01 The Shift from Paper to Digital Platforms
09:20 Building a Foundation with Signal and Data
10:13 Decision-Making and Growth Planning
12:54 Demo of the T2D3 Growth Platform
23:06 Insights and Unexpected Discoveries
24:28 Planning and Goal Setting with OKRs
25:47 Closing Remarks and Call to Action
What is B2B SaaS Marketing Snacks?
Conversational short-form marketing strategies, frameworks, and tactical advice to help early-stage B2B software (SaaS) companies on their journeys from MVP to PMF and beyond. Hosted by Brian Graf, CEO at Kalungi, and Stijn Hendrikse, Co-Founder at Kalungi, serial CMO for B2B SaaS companies and ex-Microsoft Global Marketing Leader.