The Health Marketing Daily

The Health Marketing Daily — September 10, 2026 In this episode: • As employers roll back GLP-1 drug coverage due to soaring costs, health and wellness brands have a direct opening to capture consumers who are now seeking affordable weight management alternatives. • A deepening whey protein supply crunch is now hitting brands across multiple formats, threatening margins and forcing reformulation decisions at a moment when protein demand has never been higher. • Beyond Meat's pivot into protein powders and nutrition bars signals that mainstream plant-based food brands are now entering sports and functional nutrition territory — intensifying competition for established supplement players. • Austrian alternative protein brand Revo Foods has secured German retail listings, marking a meaningful distribution milestone for a 3D-printed plant-based brand with a clear health and protein positioning. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.