Sales Transformation

In this episode, Andy Paul discusses the importance of tracking win rates in sales teams. He shares his experience of finding that most sales teams do not track win rates, which is a crucial metric for understanding the effectiveness of sales efforts. Andy emphasizes the need for salespeople to focus on creating positive buying experiences to increase their win rates. He also talks about his book "Sell Without Selling Out," which provides a framework for sellers to connect with buyers, understand their needs, and operate with generosity.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Andy Paul (Author, Sell without selling out)

Sponsored By:
Leadium | The leader in outbound sales appointment setting


*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

What is Sales Transformation?

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Collin Mitchell, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Collin Mitchell also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!