Sales Transformation

Today’s episode of Sales Transformation is special, as Collin will have his first ever marketer in the show. Ryan O’Hara, VP of Marketing and Growth in LeadIQ, joins Collin and shares his story on getting into marketing and his professional career.

Ryan shares his unique approach in prospecting and how he turned hilarious videos into great prospecting tools with surprisingly amazing results.

Show Notes

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HIGHLIGHTS

  • From skateboarding to marketing
  • Keeping the creative juices flowing
  • Ryan’s unique strategy in prospecting
  • Utilizing call out videos and surprising results
  • Tips for creating prospecting videos with low resources
  • The formula to prospecting videos

QUOTES

Ryan: “A lot of the times I'd come up with a good idea. I'd repeat the same idea, I would just change the inputs.”

Ryan: “Make a whole campaign around it, grab a list of top 10 accounts to try to break into, come up with one really good idea and go repeat it 10 times and personalize it a little bit more about the person than your company you're offering and work from there.”

Ryan: “Let's face it, you can write the greatest email in the world, and you're only gonna get a certain open rate.”

Ryan: “You have to do more than one step. The whole reason you're doing this is to make your cold email, your social follow up, your InMail and your cold calling, all that stuff more interesting. If you do the first thing, something really cool. All the other parts just kind of fall into place.”

Ryan: “If you can find something that you have in common with the prospect, you'll have a much higher conversion rate in response than if you just randomly pick something that's about where they work and their role.”

Learn more about Ryan in the link below: 

Learn more about Collin in the link below: 

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris. 

What is Sales Transformation?

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!