I Hear Things

It's been two years since iHeart put Sunday Night Podcasts on the radio. Do podcasts belong on the radio? And if so, how?

Show Notes

Today we talk about whether or not podcasts and broadcasts are two great tastes that taste great together. I also reveal the six phases of radio's relationship with podcasting, the four things radio can do to showcase podcasts effectively, and quote from the great philospher H.I. McDunnough.

Full text at http://ihearthin.gs

"First Listen: KYCY" from May 2005: https://www.edisonresearch.com/first_listen_ky/

What is I Hear Things?

A weekly perspective on the business of audio, including podcasting, smart audio, streaming music, social audio, and everything else you stick in your earballs. Hosted by 20+ year audio veteran Tom Webster, SVP of Edison Research.