The Power of Brand Reinvention with Christy Hoskins from La-Z-Boy

My guest this week is Christy Haskins, the VP and CMO of La-Z-Boy, leading the brand reinvigoration efforts of the nearly 100-year-old—yes, 100!—beloved brand across consumer marketing, digital commerce, consumer insights, and creative. Previously, Christy worked across brands and portfolios at Whirlpool Corporation and Nestlé Purina PetCare. Her experience spans brand management, shopper and retail marketing, innovation, and category management across well-known brands like KitchenAid, Whirlpool, Beautiful, and Veega.

What is The CMO Whisperer?

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is dedicated to those who keep it real in AND out of the world of marketing. From others in the C-suite to agency leaders to editors of publications to athletes to entertainsers and on and on, this show is for them and about them.