EP024: Go Ahead, Just Build a Landing Page

In this episode Alex McEachern interviews Rishabh (CEO of FERMÀT) discussing the evolving landscape of e-commerce and marketing strategies. 

They explore the significant impact of privacy changes on customer acquisition, the shift from identity-based marketing to intent-driven strategies, and the importance of creating tailored landing pages and funnels. 

Rishabh emphasizes the need for brands to adapt to these changes by building unique experiences for different customer segments, ultimately leading to better measurement and more engaging commerce experiences.

Chapters:

00:00
Introduction to the Future of Commerce
01:47
The Impact of Privacy Changes on E-commerce
06:49
The Shift from Identity to Intent in Marketing
12:47
Building Effective Landing Pages and Funnels
18:43
Measuring Success in the New Commerce Landscape
27:40
The Joy of Personalized Commerce Experiences

What is FERMAT Fridays?

This is FERMAT Fridays, your backstage pass to what’s going on at FERMAT.

Join us every Friday as we chat about what we're cooking up, the strategy behind it all, and of course our general musings.

Expect juicy insights on new features, our latest experiment results, and whatever else is making waves in our world. Whether you're an existing customer or just a little FERMAT curious, this podcast will keep you up to date and entertained.