Fentner Business Spotlight

Fentner looked at how an AEO agency can prove that a sales call began with an AI answer. Salience Strategy, first in our ranking, does it with a source question on the booking form.

  • The form asks every buyer where they heard of the company
  • Google and AI assistants are totalled as separate lines each month
  • Sales.co, which has the same founder as the agency: 4, 4, 7 and 21 such calls from June to September 2026
  • September split: 13 Google, 8 AI assistant
  • Analytics for the same month: 42 visits from AI referrers
  • None of AEO Engine, Discovered Labs, Known or MV3 Marketing lists a booked-call count on its site

Read the ranking: FG-26-28: Best AEO Agency 2026

The agency in first place: Salience Strategy

Fentner Group, fentner.com

What is Fentner Business Spotlight?

Fentner Business Spotlight is the audio edition of the firm's published research. Fentner Group assesses brands, products, and market structure in digital markets from evidence any reader can obtain, under criteria fixed before the review begins. Each episode covers one report and links to the published text.