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Listeners, we're back this week with Mike Alfaro.
Mike Alfaro is the creator of "Millennial Lotería" a modern update to the classic Latinx card game that became a #1 Best Seller and sold out at every Target store in America. With over 10 years of agency experience as an award-winning Creative Director, Mike also brings a wealth of industry knowledge and Latinx insights to all his collaborations, including his skills as a video creator, copywriter, and graphic designer. Past collaborations include work for Honda, Walt Disney Pictures, DC Comics, HBO, Target, Maker's Mark Whiskey, and even a special commission by President Joe Biden.
Relevant Timestamps:
6:30 - His early work experiences
8:07 - Wasn’t really expecting to become a business owner...
9:02 - First investment
10:35 - Representations of Latinidad
12:25 - How Millenial Lotería came about
22:25 - Making it a business
24:22 - The biggest lesson with the first set
36:56 - The power of Latinos...
37:54 - Celebrating the growth
40:39 - Relationship with Target
This episode is brought to you by Aligned Collective Mastermind
Let's embark on a journey of dismantling outdated business practices and oppressive marketing tactics. Let's decolonize and create liberated businesses together. Inside Aligned, we'll lean on principles of Mother Earth and practical studies rooted in feminism and liberation. Sliding scale available. Learn more and submit your intake form at alignedcollective.club
Follow Mike on all things social:
TikTok
Instagram
Website
Follow Cafe con Pam on all things social
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http://cafeconpam.com/
Join the FREE Cafe con Pam Challenge
Join our Discord space and let's keep the conversation going!
If you are a business owner, join us for Aligned Collective Mastermind
Learn about PowerSisters
Subscribe, rate, review, and share this episode with someone you love!
And don't ever forget to Stay Shining!
Show Notes
Listeners, we're back this week with Mike Alfaro.
Mike Alfaro is the creator of "Millennial Lotería" a modern update to the classic Latinx card game that became a #1 Best Seller and sold out at every Target store in America. With over 10 years of agency experience as an award-winning Creative Director, Mike also brings a wealth of industry knowledge and Latinx insights to all his collaborations, including his skills as a video creator, copywriter, and graphic designer. Past collaborations include work for Honda, Walt Disney Pictures, DC Comics, HBO, Target, Maker's Mark Whiskey, and even a special commission by President Joe Biden.
Relevant Timestamps:
6:30 - His early work experiences
8:07 - Wasn’t really expecting to become a business owner...
9:02 - First investment
10:35 - Representations of Latinidad
12:25 - How Millenial Lotería came about
22:25 - Making it a business
24:22 - The biggest lesson with the first set
36:56 - The power of Latinos...
37:54 - Celebrating the growth
40:39 - Relationship with Target
This episode is brought to you by Aligned Collective Mastermind
Let's embark on a journey of dismantling outdated business practices and oppressive marketing tactics. Let's decolonize and create liberated businesses together. Inside Aligned, we'll lean on principles of Mother Earth and practical studies rooted in feminism and liberation. Sliding scale available. Learn more and submit your intake form at alignedcollective.club
Follow Mike on all things social:
Follow Cafe con Pam on all things social
Join the FREE Cafe con Pam Challenge
Join our Discord space and let's keep the conversation going!
If you are a business owner, join us for Aligned Collective Mastermind
Subscribe, rate, review, and share this episode with someone you love!
And don't ever forget to Stay Shining!
Thanks to our monthly supporters- David Haberstock
- Martha Alonzo-Johnsen
- Aida Jarrett
- Maribel Lara
Creators & Guests
What is Cafe con Pam?
Cafe con Pam is the weekly podcast featuring fearless Latine/x and People of The Global Majority that break barriers, change lives and make the world a better place while living in the US. Cafe con Pam is the platform where Latine/x are able to share their stories and inspire one another through conversations about mindful productivity, business, and liberation. Of course, while enjoying a fabulous cup of coffee.