The Authority Builder Podcast

Even in the Internet era, an in-person sales presentation can be a very effective way for certain businesses to market their products or services. This week’s guest, Joel Erway, Chief Strategist for the Webinar Agency, has found a way to blend these direct sales methods with digital marketing strategies to create a blockbuster selling tool.

Show Notes

Even in the Internet era, an in-person sales presentation can be a very effective way for certain businesses to market their products or services. This week’s guest, Joel Erway, Chief Strategist for the Webinar Agency, has found a way to blend these direct sales methods with digital marketing strategies to create a blockbuster selling tool.

He does it with webinars - but unlike any you’ve seen before. In the process he’s helped his clients increase revenues in a big way. One went from one sale a week to 14 - a 1,300% boost!

In this episode, Joel reveals what makes his “next generation” webinars - and entire marketing strategy - different… and so powerful. If you’re a professional service provider, this is worth a listen.

Tune in now and you’ll learn…

  • Where most online sales presentations fail… and what to do about it
  • Techniques for appealing to the most skeptical buyers
  • A strategy to bridge the gap between digital marketing and live sales
  • Ways to avoid getting tripped up on metrics that don’t matter
  • How to draw on past skills to fuel success now

Listen now…

TimeLine

00:11 Today Steve speaks with Joel Erway, the chief strategist of The Webinar Agency and webinar guru.

01:08 Joel realized as many of us do that his first job out of college wasn’t for him. He tells the story of how he went from engineering to marketing to digital entrepreneurship.

07:10 Steve and Joel talk about why so many engineers end up in digital marketing

09:49 Joel tells us his story of leaving his 6 figure job and dealing with the tough problems that arose and the path he took.

20:12 Joel talks about his early mistakes from FB ads to automation before forming his unique “mini webinar” idea.

26:18Steve breaks down why you should shift your marketing from 1-1 to 1 to many.

28:39 Joel “ People focus on details that don’t make them money”

31:00 Steve explains why we should all keep things nice and simple.

32:23 Joel’s moto for 2017 “Make the F¢#king offer!”

34:56 Steve goes back to the 60s.

36:17 Joel talks about the marketing pyramid and how building a $5,000 ticket will make you a million a year.

38:13 Joel tells us the best ways of getting his content and getting in contact with him.

Mentioned in the show

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States