CIM Marketing Podcast

How brands are bringing experience into people’s lives.

This podcast will:
• Look at how great British brands like HMV, Odeon and BT are tapping into human truths
• Ask how the experiential explosion is helping veteran brands counter the disruptors
• Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated

Host: Ben Walker, Head of Media, LID Business Media
Guests: James Farmer, Head of Brand and Marketing Communications, CIM

Recorded: Thursday 31 October 2019 12:00 GMT

Show Notes

How brands are bringing experience into people’s lives.

This podcast will:
• Look at how great British brands like HMV, Odeon and BT are tapping into human truths 
• Ask how the experiential explosion is helping veteran brands counter the disruptors 
• Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated 

Host: Ben Walker, Head of Media, LID Business Media 
Guests: James Farmer, Head of Brand and Marketing Communications, CIM 
Recorded: Thursday 31 October 2019 12:00 GMT

What is CIM Marketing Podcast?

At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.