CIM Marketing Podcast

How brands are bringing experience into people’s lives.

This podcast will:
• Look at how great British brands like HMV, Odeon and BT are tapping into human truths
• Ask how the experiential explosion is helping veteran brands counter the disruptors
• Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated

Host: Ben Walker, Head of Media, LID Business Media
Guests: James Farmer, Head of Brand and Marketing Communications, CIM

Recorded: Thursday 31 October 2019 12:00 GMT

Show Notes

How brands are bringing experience into people’s lives.

This podcast will:
• Look at how great British brands like HMV, Odeon and BT are tapping into human truths 
• Ask how the experiential explosion is helping veteran brands counter the disruptors 
• Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated 

Host: Ben Walker, Head of Media, LID Business Media 
Guests: James Farmer, Head of Brand and Marketing Communications, CIM 
Recorded: Thursday 31 October 2019 12:00 GMT

Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.