Business Therapy™ With Joké


Creative Business Mindset is a podcast for entrepreneurs, creatives, and dreamers building businesses in the real world where passion meets pressure and not all the puzzle pieces arrive on time.


Hosted by Joké Durojaiye, certified life coach, serial entrepreneur, and self-described “mom in charge,” this podcast pulls back the curtain on what it actually takes to build and sustain a business. From falling flat and getting back up, to navigating identity, mindset, money, and growth, Joké brings candid stories, lived experience, and hard-earned lessons with receipts.


Business isn’t just strategy and spreadsheets. It’s emotional. It’s personal. And sometimes it’s messy. Creative Business Mindset is where we separate the math from the drama, one business at a time.


If you’re tired of fluffy advice, craving honest conversations, and ready to build with clarity, resilience, and intention you’re in the right place.



What is Business Therapy™ With Joké?

Formerly Creative Business Mindset Podcast™

Welcome to Business Therapy™ with Joké, where we separate the math from the drama so creative entrepreneurs can build profitable businesses with clarity, confidence, and purpose.

Joké Durojaiye, is a mom of three, Certified Life Coach, Author, serial entrepreneur and a business strategist who has lived through the real, messy middle of building businesses from the ground up. This podcast goes beyond surface level success and into the honest conversations around fear, visibility, burnout, reinvention, leadership, and what it actually takes to grow something sustainable.

If you are tired of guessing your way through business, overworking, or feeling stuck between your talent and profitability, you are in the right place.

Here, we talk about the mindset behind the money, the systems behind the success, and the emotional patterns that can either move your business forward or keep you playing small.

Whether you are a creative entrepreneur, home stager, designer, coach, speaker, or someone building a purpose driven brand, expect candid conversations, practical strategies, and real life stories designed to help you attract aligned clients, increase your income, and grow without losing yourself in the process.

This is not about overnight success. This is about building a business and a life that actually fit together.

Powered by Creative Business Network™.

Disclaimer: Business Therapy with Joké™ and Creative Business Network™ do not guarantee specific results and are not responsible for any business, financial, or personal decisions made based on the information shared on this podcast. The content reflects the personal experiences, opinions, and insights of the host and guests and is intended for educational and inspirational purposes only. Please consult qualified professionals for financial, legal, tax, medical, or mental health advice specific to your situation.