The Psychology of Storytelling

In this episode, we look at how Storytelling shapes business outcomes by delving into the magical world of influence and psychology. We look at the psychological phenomenon of "Framing" and how stories remove ambiguity in raising funds, hiring people and selling to clients. 

What is The Storytelling Organization?

The Storytelling Organization by Graham Brown of Pikkal & Co is a journey into the changing shape of communication in business. Core to this journey is the pivotal role of digital communications channels like podcasts. We look at how the Digital Transformation of Communication is changing how we sell, hire, retain, raise funds and engage our business communities.