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During this exclusive Podcast episode, we are bringing together top B2B marketing leaders to discuss how to plan and budget for B2B marketing success in 2025. Learn how to stay ahead of the curve by forward-thinking approaches, savvy investment decisions, efficient budget allocation, and staying in tune with emerging trends.
In this live session, our panel of industry experts will explore:
- Key trends shaping B2B marketing in 2025
- How to prioritize your budget across channels, tools, and teams
- Effective strategies for driving growth while optimizing spend
- Real-world examples of successful planning and budgeting
Hear directly from industry experts and marketing leaders who will share their experiences and practical tips on how they are preparing for the year ahead.
Meet the experts:
Alex Shipillo VP of Growth Marketing at Clio
Alex Venus Head of Digital & Web Marketing at Personio https://www.linkedin.com/in/alex-venus-40559646/
David Mirzaei Senior Director of Marketing at Byrd
Steffen Hedebrandt CMO & Co-Founder at Dreamdata
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
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🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Creators and Guests
Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
What is Attributed - A podcast by Dreamdata?
Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.