The Professional Artist Podcast: Art Business Transformations

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Is it ever too late to become a professional artist?

In this episode of The Professional Artist Podcast, painter Sarah Richmond is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Sarah is an Australian artist whose vibrant paintings span portraiture and wildlife. 

After spending 25 years building and running a successful business with her husband, she decided to sell their company and finally pursue art professionally. 

Today, she's exhibiting and selling her work at art fairs across Australia and the United States.

In this episode, Sarah shares why starting later in life can actually be an advantage, how her previous business experience helped her approach art professionally, and what it took to navigate the self-doubt and vulnerability that came with calling herself an artist. 

She also discusses taking financial and career risks, building confidence through art fairs, and creating multiple ways to sell her work.

“Anyone can do anything if they really want it. And if it brings you joy, there's no reason why you shouldn't.”

— Sarah Richmond


Timestamps:

00:00 Introduction

01:38 Cocky With A Twist: Layers, Inks, and a Quirky Series

03:32 25 Years in Business Before Taking the Leap

06:16 The First Art Fair in Austin  

08:06 Cheers, Ladies:  Living Life on Her Own Terms

10:17 Imposter Syndrome and Backing Yourself

13:19 Building Income Streams Beyond Art Fairs

14:11 Out of the Dust: A Longhorn Painted for Texas

15:23 The Identity Shift of Calling Yourself an Artist

17:14 Final Thoughts


Connect with Sarah

Website: https://www.sarahrichmondart.com/
Instagram:  https://www.instagram.com/sarahrichmond.art


Learn more about The Professional Artist Association:

Mentoring:

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Membership:

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Free Letter:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

What is The Professional Artist Podcast: Art Business Transformations?

If you want to make it in the art world, talent is key - but so is mastering the business side. The Professional Artist Podcast is where fine artists and commerce meet.

Co-hosts Miguel L. Mayher and Cristina Demiany guide visual artists through an audio gallery, exploring how to show and sell your art, land commissions, apply for artist grants, license your art, and much more.
This is where your art career begins to grow.

Miguel L. Mayher is the Director of Education at the Professional Artist Association. Previously, he worked with Google Arts & Culture, striking partnerships with national museums. He is also a Global Economic Symposium Young Fellow and a One Young World Ambassador.

Cristina Demiany is a Senior Art Business Coach at the Professional Artist Association. She formerly served as Senior Program Manager at Sotheby’s Institute of Art and as Executive Director of the National Children’s Chorus.

The Professional Artist Association is a global organization dedicated to providing real-world education for visual artists, including painters, sculptors, and fine art photographers.