eCommerce Uncovered

eCommerce Uncovered Trailer Bonus Episode 44 Season 1

044: Juliana Casale, Head of Brand & Community @ Wonderment talks GOOD customer experience

044: Juliana Casale, Head of Brand & Community @ Wonderment talks GOOD customer experience044: Juliana Casale, Head of Brand & Community @ Wonderment talks GOOD customer experience

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In today’s episode, Matt Lady and Juliana Casale (Head of Brand & Community at Wonderment and DTC Newsletter Contributor), discuss GOOD customer experience and everything that is involved in the process. They go over what good customer experience looks like, the difference between customer experience and customer support, how sending gifts to your customers can increase repeat customers and how she stays calm dealing with the stress that comes with providing quality service. They also dive into how to deal with customer experience when expanding SKUs, the importance of having a good front-end explanation of your product, how to make your customers actually use your products, why it’s crucial to have a good post purchase sequence and how it can add thousands.

Show Notes

In today’s episode, Matt Lady and Juliana Casale (Head of Brand & Community at Wonderment and DTC Newsletter Contributor), discuss GOOD customer experience and everything that is involved in the process. They go over what good customer experience looks like, the difference between customer experience and customer support, how sending gifts to your customers can increase repeat customers and how she stays calm dealing with the stress that comes with providing quality service. They also dive into how to deal with customer experience when expanding SKUs, the importance of having a good front-end explanation of your product, how to make your customers actually use your products, why it’s crucial to have a good post purchase sequence and how it can add thousands.


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CONNECT WITH JULIANA CASALE

🌐 Website: https://www.wonderment.com/
🐦Twitter: https://twitter.com/attackofthetext
🖇️ LinkedIn: https://www.linkedin.com/in/julianacasale/
🎥 Youtube: https://www.youtube.com/@TheSmartMarketer

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👑Check out our other podcast Brand Builders
Watch or listen to it here!

💜 Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049
🟢 Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383
📹 Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooA

Thanks for watching!

What is eCommerce Uncovered?

Matt hosts enthusiastic guest operators to provide accessible actionable and relatable advice to bootstrapped founders & operators in the $0-25M range eCommerce & DTC. Learn how to grow your brand profitably across all areas: customer acquisition, financial management, product launches, customer retention, operations and more with expert guests who are actively in the trenches, not resting on their wins from years ago.