Behind the Data: Turning Market Research into Actionable Strategy

Catherine Porth -- a market researcher and data strategist -- shares her insights about putting information to strategic use for the best branding and marketing-communications outcomes.

And -- this International Women's Day (#IWD2021) -- Kelly Fletcher discusses with Catherine the non-profit organization she has started -- LetHerSpeakUS.com.

Show Notes

FOLLOW FLETCHER MARKETING PR:

Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/  
Follow Fletcher Marketing PR on Twitter: @FletcherPR 
Follow Kelly Fletcher on Twitter: @KDfletcher 
Follow Mary Beth West on Twitter: @marybethwest 

What is Ms. InterPReted?

Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.