Talk Commerce

In this insightful episode, we speak with Eboni Ryan, Head of Global Marketing at Digitalzone, who sheds light on the fascinating world of retail media networks. Initially birthed by retailers and now expanding across B2C industries, these platforms offer brands the unique opportunity to elevate their visibility within the consumer journey. Eboni uses Target as an example, illustrating how brands can boost their search results on retail platforms similarly to Google, but with a sharper focus on loyal customers. This creates a unique B2B dynamic as businesses aim to advertise on these platforms. However, while top brands often invest in these networks, the real challenge lies in capturing the attention of the broader brand market. Eboni also emphasizes the importance of evolving digital experiences and transparency to cater to a rapidly growing millennial B2B buyer demographic. Dive in to discover the immense value of retail media networks and demand generation in the current market landscape.

Show Notes

In this insightful episode, we speak with Eboni Ryan, Head of Global Marketing at Digitalzone, who sheds light on the fascinating world of retail media networks. Initially birthed by retailers and now expanding across B2C industries, these platforms offer brands the unique opportunity to elevate their visibility within the consumer journey. Eboni uses Target as an example, illustrating how brands can boost their search results on retail platforms similarly to Google, but with a sharper focus on loyal customers. This creates a unique B2B dynamic as businesses aim to advertise on these platforms. However, while top brands often invest in these networks, the real challenge lies in capturing the attention of the broader brand market. Eboni also emphasizes the importance of evolving digital experiences and transparency to cater to a rapidly growing millennial B2B buyer demographic. Dive in to discover the immense value of retail media networks and demand generation in the current market landscape.

Creators and Guests

SP
Producer
Susan Peterson

What is Talk Commerce?

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.

Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.

Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.

You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com