WEBVTT NOTE This file was generated by Descript 00:00:05.590 --> 00:00:09.190 Matt: It's the WP Minute Plus, your home for long form discussions with WordPress 00:00:09.220 --> 00:00:13.900 professionals and industry experts, covering our favorite topic, WordPress. 00:00:14.260 --> 00:00:17.640 Be sure to follow us, search for WP Minute in your favorite podcast app, 00:00:17.930 --> 00:00:23.439 follow this podcast and our five minute weekly edition, or head to the WPMinute. 00:00:23.470 --> 00:00:25.939 com slash subscribe and join the newsletter. 00:00:26.210 --> 00:00:29.259 I'm told it's like a warm WordPress blanket that gets delivered 00:00:29.259 --> 00:00:30.890 to your doorstep every week. 00:00:31.170 --> 00:00:32.720 Looking for all things WordPress? 00:00:33.110 --> 00:00:34.990 The WP Minute has you covered. 00:00:38.070 --> 00:00:41.480 This episode of the WP Minute Plus is brought to you by our friends at 00:00:41.530 --> 00:00:46.959 OmniSend, the top rated email and SMS marketing platform for WordPress stores. 00:00:47.350 --> 00:00:50.810 With OmniSend, you'll be launching pre built e commerce automations in no 00:00:50.810 --> 00:00:55.200 time, as well as intuitively segmenting customers based on their shopping 00:00:55.200 --> 00:01:00.260 behavior and Even trying out SMS or push notifications all from the same platform. 00:01:00.700 --> 00:01:04.830 More than 100, 000 e commerce brands use OmniSend to drive sales and build 00:01:04.839 --> 00:01:08.720 better customer relationships, converting their customers with quick to create, 00:01:08.940 --> 00:01:11.529 highly relevant emails and texts. 00:01:11.570 --> 00:01:14.129 Are you ready to start building campaigns that really sell 00:01:14.130 --> 00:01:15.139 and convert your customers? 00:01:15.150 --> 00:01:18.030 Find out more at OmniSend. 00:01:18.060 --> 00:01:18.400 com. 00:01:18.400 --> 00:01:19.360 That's OmniSend. 00:01:19.400 --> 00:01:19.810 com. 00:01:19.840 --> 00:01:22.789 O M N I S E N D. 00:01:22.800 --> 00:01:22.830 com. 00:01:22.830 --> 00:01:24.584 OmniSend. 00:01:24.765 --> 00:01:28.655 dot com and give your brand the boost it deserves. 00:01:39.265 --> 00:01:40.494 Hey, Vic, welcome to the program. 00:01:40.925 --> 00:01:41.655 Thanks for having me, Matt. 00:01:41.725 --> 00:01:44.475 CEO of Pressable, first podcast ever. 00:01:44.475 --> 00:01:50.145 I am delighted to have you here as the as the first podcast. 00:01:50.145 --> 00:01:52.964 I am excited to be here with you. 00:01:53.155 --> 00:01:55.025 Pressable is a pillar sponsor. 00:01:55.025 --> 00:01:57.095 We can't thank you enough for sponsoring the content that we do 00:01:57.095 --> 00:02:02.185 here at the WP Minute really helps everybody check out Pressable dot com. 00:02:02.185 --> 00:02:04.085 Check out the content in the videos that I have on the site. 00:02:04.324 --> 00:02:05.395 Links will be. 00:02:06.044 --> 00:02:10.655 In the show notes, when I interviewed Jess Frick a few months ago, we talked 00:02:10.655 --> 00:02:16.184 about sort of Pressable as sort of having like the startup culture vibe, like a 00:02:16.185 --> 00:02:19.685 startup within a startup, even though Automatic is a billion years old in 00:02:19.725 --> 00:02:24.154 tech terms, is that a, is that a culture that you, that you really latch onto? 00:02:24.154 --> 00:02:29.605 Is that a vibe you really latch onto as the CEO of Pressable? 00:02:29.915 --> 00:02:30.855 How do you do it? 00:02:30.925 --> 00:02:37.590 Uh, is there a sort of North Star for sort of being like, You know, the, the, the kid 00:02:37.600 --> 00:02:42.019 in the classroom amongst the 2, 000 other automaticians that are at the company. 00:02:43.720 --> 00:02:44.120 Yeah, 00:02:44.120 --> 00:02:44.860 Vik: absolutely. 00:02:44.970 --> 00:02:47.540 I think, uh, we focus. 00:02:47.950 --> 00:02:51.190 On trying to be really rapid with anything we do. 00:02:51.220 --> 00:02:55.559 So, you know, I think in a larger organization, you have to, you have to 00:02:55.559 --> 00:02:59.980 coordinate with, in this case, a couple of thousand people to make a lot of changes. 00:02:59.999 --> 00:03:04.450 And in principle's case, because we're, we're isolated and, uh, 00:03:04.479 --> 00:03:05.899 we treat it like a true startup. 00:03:05.909 --> 00:03:08.360 We can just say, Hey, we're, we're going to go build something. 00:03:08.750 --> 00:03:11.745 And We don't need to think about it after that, we just go do it. 00:03:11.964 --> 00:03:14.904 Uh, and so that lets us, I think, go to market with features and 00:03:14.904 --> 00:03:19.224 functionality and marketing changes and anything a lot faster than a larger 00:03:19.224 --> 00:03:19.995 Matt: organization would. 00:03:20.325 --> 00:03:24.914 You all recently did, recently again within a couple months, a sort of 00:03:24.915 --> 00:03:28.445 redesign of the dashboard and an approach of how folks can manage 00:03:28.445 --> 00:03:30.375 their sites, uh, through Pressable. 00:03:30.905 --> 00:03:34.394 I assume if that was like a dot com rollout, it would have been years 00:03:35.315 --> 00:03:38.405 for that to like go out versus maybe your team is a lot more. 00:03:38.835 --> 00:03:40.065 A lot more agile. 00:03:40.465 --> 00:03:46.784 Do you have to like, run things through the auto automatic org chart to make 00:03:46.784 --> 00:03:50.504 those changes or it is, like you said, like we can rapidly deploy this as 00:03:50.510 --> 00:03:54.135 long as it's sensible, you know, UI customization or upgrades to the platform. 00:03:55.744 --> 00:03:56.464 Vik: Yeah, the latter. 00:03:56.464 --> 00:04:00.424 We can, uh, I think in the case of the dashboard project, uh, our front 00:04:00.424 --> 00:04:04.555 end designer Wayne, uh, just, you know, one night was thinking about it. 00:04:05.375 --> 00:04:07.975 He didn't talk about it with anybody. 00:04:07.985 --> 00:04:11.195 Just a couple of days later, he came to us and says, Hey, I've got this great idea. 00:04:11.235 --> 00:04:11.615 And. 00:04:11.970 --> 00:04:17.190 Honestly, I think within six or eight weeks or so, he had a functioning 00:04:17.200 --> 00:04:18.579 version of what you see today. 00:04:18.810 --> 00:04:20.740 And, you know, it was just a quick, yeah, let's do it. 00:04:20.750 --> 00:04:23.199 No, no coordination with anybody inside Automatic 00:04:23.199 --> 00:04:23.630 Matt: for that. 00:04:24.530 --> 00:04:28.139 One of the things that was interesting when I talked to, to Jess is. 00:04:28.565 --> 00:04:34.725 That, you know, at Automattic, and, and recently Matt made this post, he's going 00:04:34.725 --> 00:04:39.565 on or has gone on sabbatical, but he made this post about cards in Automattic. 00:04:39.565 --> 00:04:41.745 It's the only way I know how to say it, you probably have the right term 00:04:41.745 --> 00:04:44.555 for it, but cards in Automattic, where there's a bunch of hosting 00:04:44.555 --> 00:04:48.065 companies that a lot of people probably just don't think of off the top, 00:04:48.105 --> 00:04:49.225 immediately off the top of the head. 00:04:49.745 --> 00:04:50.675 Pressable, of course. 00:04:51.375 --> 00:04:55.185 com, VIP, which sometimes people can forget about if you're not 00:04:55.195 --> 00:04:58.965 really talking about enterprise in WordPress a lot of the time. 00:04:59.655 --> 00:05:01.615 And then maybe the WP cloud project, is that? 00:05:02.225 --> 00:05:05.305 Does Jesse Friedman and team get hosting cards? 00:05:06.005 --> 00:05:06.085 I 00:05:06.095 --> 00:05:06.365 think 00:05:06.365 --> 00:05:09.835 Vik: they're actually the help the host because they're, they're 00:05:09.835 --> 00:05:13.435 trying to, they're trying to make every host out there successful. 00:05:13.465 --> 00:05:15.985 Whereas pressable VIP and. 00:05:16.224 --> 00:05:18.015 com are more the be the host. 00:05:19.625 --> 00:05:22.244 Matt: And where I was going with this is like stitching that communication 00:05:22.275 --> 00:05:24.404 across the organization, right? 00:05:24.414 --> 00:05:28.545 So pressable might have a customer, let's say whale of a customer, right? 00:05:28.545 --> 00:05:30.005 I used to be a sales guy for. 00:05:30.235 --> 00:05:30.645 Pagely. 00:05:31.335 --> 00:05:32.375 Whale of a customer. 00:05:32.525 --> 00:05:35.535 And then somebody at VIP goes, Hey, hey Vic, who's that? 00:05:35.655 --> 00:05:39.555 Who do you have over there paying you 30, 000 a month on your infrastructure? 00:05:39.555 --> 00:05:42.695 Why don't we slide them over to, you know, the VIP side? 00:05:43.220 --> 00:05:47.170 It's just an interesting dynamic to have these multi brands 00:05:47.190 --> 00:05:49.380 across Automatic for Hosting. 00:05:49.659 --> 00:05:51.230 How do you all communicate? 00:05:51.630 --> 00:05:56.040 Do you have like, these are my customers, this is my customer type, so we're 00:05:56.040 --> 00:06:00.930 going to keep it on our infrastructure, and if they were a large publisher, 00:06:01.099 --> 00:06:02.940 then sure, they can go over to VIP. 00:06:03.180 --> 00:06:07.380 How do you split that sharing of customers and approach? 00:06:08.655 --> 00:06:10.305 Vik: Yeah, you know, I think it's pretty simple. 00:06:10.305 --> 00:06:16.815 And the way we approach everything is what's best for the customer, which 00:06:16.845 --> 00:06:21.095 business or which platform is going to serve the customer's needs best. 00:06:21.135 --> 00:06:22.295 And that's what matters, right? 00:06:22.295 --> 00:06:26.924 It's not about where does the revenue belong or which one's 00:06:26.924 --> 00:06:28.385 going to drive more revenue. 00:06:28.785 --> 00:06:32.475 You know, I think a good example, we had a lead come into Pressable a few 00:06:32.475 --> 00:06:39.585 months ago, and it was very clearly an enterprise site, it government related. 00:06:40.175 --> 00:06:43.675 We could have hosted it without any challenges, but you know, we thought 00:06:43.675 --> 00:06:45.945 they would be better served by VIP. 00:06:45.955 --> 00:06:48.984 So we, we sent it over to them and they're now with VIP. 00:06:50.045 --> 00:06:51.185 Matt: What about WooCommerce? 00:06:51.195 --> 00:06:54.795 Do you have an approach when you're building out? 00:06:55.880 --> 00:06:58.710 whatever solutions for WooCommerce, whether it's in the dashboard or the 00:06:58.719 --> 00:07:02.870 hosting infrastructure, do you have the flexibility to say, Hey, we, we 00:07:02.870 --> 00:07:04.929 can come up with our own way of doing. 00:07:05.584 --> 00:07:09.004 WooCommerce hosting or is automatic as a whole saying, no, 00:07:09.004 --> 00:07:13.354 like we're going to usher in this hosted WooCommerce experience. 00:07:13.755 --> 00:07:17.554 Or do you have that freedom to to create your own Woo kind of implementation? 00:07:18.914 --> 00:07:22.055 Vik: I think we have the freedom to create our own implementation and to 00:07:22.055 --> 00:07:26.869 work pretty closely with the Woo team on sites that You know may not be best 00:07:26.869 --> 00:07:31.794 for WooExpress, but they're not quite at the VIP level And so we work with 00:07:32.324 --> 00:07:35.784 with Woo and those customers pretty closely to put them on Prestable today 00:07:36.075 --> 00:07:39.765 Matt: I'm trying to illustrate this picture, especially against the canvas 00:07:40.145 --> 00:07:42.294 of these cards that Matt just launched. 00:07:43.064 --> 00:07:43.615 Hosts. 00:07:43.835 --> 00:07:48.455 If you have a host card at Automatic, you are part of one of the hosts, 00:07:48.475 --> 00:07:53.125 and your job is to encourage folks to host with your brand. 00:07:53.125 --> 00:07:57.114 So Vic is probably going to have the Pressable hosting card, and he's going 00:07:57.115 --> 00:07:59.105 to encourage you to host with Pressable. 00:07:59.255 --> 00:08:02.555 You might run into another Automatician who has helped the 00:08:02.555 --> 00:08:06.065 host card, and that's to help with. 00:08:06.430 --> 00:08:07.539 With any host, right? 00:08:07.539 --> 00:08:09.719 Is that the thing? 00:08:09.729 --> 00:08:10.010 Yeah, 00:08:10.010 --> 00:08:10.690 Vik: absolutely. 00:08:10.729 --> 00:08:16.000 And so I think in the example of Woo, they may have a customer that comes in. 00:08:16.010 --> 00:08:21.909 That's at some third party host, uh, I think WP engine or Kinsta wherever. 00:08:22.399 --> 00:08:26.340 Uh, and if we can solve the problem for them while they stay at that host, 00:08:26.400 --> 00:08:29.840 you know, we're going to do that, obviously, if, if we think they may be. 00:08:29.855 --> 00:08:37.544 And I think that the goal is very much to be, uh, neutral 00:08:37.545 --> 00:08:40.014 in, in that, in that sense. 00:08:40.025 --> 00:08:42.974 So they're helping the customer regardless of where they are. 00:08:42.974 --> 00:08:44.435 So ultimately we're helping all the hosting 00:08:44.435 --> 00:08:44.875 Matt: companies. 00:08:45.014 --> 00:08:47.564 And if you're at like PocketCast, you're like, yeah, I just go host at Wix. 00:08:47.655 --> 00:08:48.164 Doesn't matter. 00:08:48.855 --> 00:08:49.955 It doesn't matter to us. 00:08:52.605 --> 00:08:53.895 Every WordPress is special. 00:08:53.895 --> 00:08:55.325 I think it's as Matt put it, right? 00:08:55.325 --> 00:08:58.085 It's like this rising tide, you know, lifts all boats and it's 00:08:58.085 --> 00:08:59.154 sort of a, just another Yeah. 00:09:00.075 --> 00:09:04.705 You know, we've seen this, um, in the industry for a while where, uh, automatic 00:09:04.705 --> 00:09:10.814 invests so much, uh, time and resources that, you know, one might feel like, well, 00:09:10.814 --> 00:09:16.324 you know, if we're another web host, why, why, why would we work with automatic 00:09:16.405 --> 00:09:17.874 when they have their own hosting? 00:09:17.874 --> 00:09:20.395 So it's, it's competitive, you know, but you could flip the table and 00:09:20.395 --> 00:09:23.485 say, well, you're profiting way more than automatic is on this hosting. 00:09:23.745 --> 00:09:29.624 So as a sort of neutral way of saying, Hey, look, are all of automatic will help. 00:09:30.765 --> 00:09:32.535 because we want just WordPress to thrive. 00:09:33.145 --> 00:09:34.965 However, if you're on the pressable team, the. 00:09:34.965 --> 00:09:38.954 com team, the VIP team, we will say our product is great 00:09:38.954 --> 00:09:40.915 and you should host with us. 00:09:41.225 --> 00:09:43.535 And I think that's a fair way, a fair approach to it. 00:09:45.215 --> 00:09:46.045 Vik: Yeah, absolutely. 00:09:46.045 --> 00:09:50.434 And I think, you know, the, the thing we, I think want to convey to everybody 00:09:50.434 --> 00:09:55.055 in the community is WordPress as a whole, this open source project is 00:09:55.960 --> 00:10:00.390 Vital and the entire community needs to exist and be successful for, 00:10:01.400 --> 00:10:03.260 for anybody to exist in it, right? 00:10:03.290 --> 00:10:04.770 It's not just about automatic. 00:10:04.780 --> 00:10:09.129 It's about all the theme and plugin developers and all the 00:10:09.129 --> 00:10:10.309 other hosts being successful 00:10:10.309 --> 00:10:10.680 Matt: as well. 00:10:11.805 --> 00:10:14.495 It's a good, uh, transition, uh, how WordPress is vital. 00:10:14.495 --> 00:10:18.945 I mean, part of the reason why I do what I do here at the WP Minute is because 00:10:19.595 --> 00:10:20.935 it's not just, Hey, I love WordPress. 00:10:20.935 --> 00:10:22.685 I love to tinker with WordPress. 00:10:22.685 --> 00:10:23.855 I love to build with WordPress. 00:10:23.874 --> 00:10:25.235 That's an element of it. 00:10:25.454 --> 00:10:27.755 But WordPress as an open source. 00:10:28.055 --> 00:10:30.355 app that's so widely used. 00:10:30.355 --> 00:10:32.465 It doesn't mean people care about it. 00:10:32.465 --> 00:10:35.005 I mean, it doesn't mean like the person running their WordPress 00:10:35.015 --> 00:10:38.465 website, like loves WordPress like we do and like cares about it. 00:10:38.465 --> 00:10:42.675 But there's a freedom that they don't really fully understand 00:10:42.675 --> 00:10:47.465 what they have that this tool is built largely out in the open. 00:10:48.055 --> 00:10:50.755 with thousands of developers contributing to it. 00:10:51.095 --> 00:10:55.025 And then, then there's a pool of sort of what I'll say, third party, the 00:10:55.025 --> 00:11:00.595 community, which also supports it, which you just don't get from any 00:11:00.595 --> 00:11:04.394 other crucial app in your life, right? 00:11:04.394 --> 00:11:07.584 You don't, unless you run it, unless you're the diehard 00:11:07.594 --> 00:11:08.804 geek and you just run Linux. 00:11:09.135 --> 00:11:12.405 Uh, on your, on your laptop, you know, in your, in your home devices, right? 00:11:12.725 --> 00:11:14.965 But you, you don't get it from a Microsoft. 00:11:14.965 --> 00:11:15.895 You don't get it from an Apple. 00:11:15.895 --> 00:11:19.955 You don't get it from the computer that runs your car or your television. 00:11:19.964 --> 00:11:26.884 Like this stuff is so vital, I think, to, to humanity from the software side, 00:11:26.945 --> 00:11:32.864 from the publishing side, it blows my mind that people in tech still don't get 00:11:32.864 --> 00:11:37.785 this press media, other startup founders. 00:11:37.955 --> 00:11:40.615 They don't understand the, the gravity of. 00:11:41.125 --> 00:11:44.515 of WordPress, which is still boggling to me in 2024. 00:11:45.345 --> 00:11:45.785 It seems 00:11:45.785 --> 00:11:47.355 Vik: pretty fundamental, especially in the web. 00:11:47.355 --> 00:11:51.495 I think it's, I don't know what the current status, but 40, 45 percent of the 00:11:51.495 --> 00:11:54.894 web is powered by, by WordPress today. 00:11:54.894 --> 00:11:59.824 And you look at some of these closed platforms that exist out there that then 00:11:59.865 --> 00:12:05.715 own your data and you're limited in how you build your site, how you can market, 00:12:05.725 --> 00:12:07.505 whether it's SEO or whatever it may be. 00:12:07.525 --> 00:12:10.865 Um, And then you compare it to WordPress and there's such a 00:12:10.865 --> 00:12:15.645 huge, huge advantage that I don't think everybody truly appreciates. 00:12:16.064 --> 00:12:19.875 Luckily though, I do think the, at least the WordPress community largely 00:12:19.875 --> 00:12:23.324 does appreciate, especially everybody who's contributing back to core. 00:12:23.845 --> 00:12:26.385 Matt: One day when Matt is on a TechCrunch interview. 00:12:26.660 --> 00:12:30.940 I hope they finally understand since they've been running on WordPress for a 00:12:31.339 --> 00:12:37.530 decade plus because I helped build the first version with 10 up years ago when 00:12:37.530 --> 00:12:39.280 they actually ported over to WordPress. 00:12:39.660 --> 00:12:44.079 I hope that one of the reporters or podcasters there finally understands 00:12:44.079 --> 00:12:48.579 like dot com dot org and the value of open source WordPress. 00:12:48.579 --> 00:12:53.550 It drives me bonkers, uh, that we're still having to define that and define the. 00:12:53.980 --> 00:12:55.200 the value of having open source. 00:12:55.200 --> 00:12:57.870 I saw somebody on Twitter the other day, you know, saying I haven't 00:12:57.870 --> 00:13:00.650 touched WordPress in eight years and I logged in and it's a mess. 00:13:00.650 --> 00:13:03.500 And you know, screenshots showing all this, the frustrations. 00:13:03.760 --> 00:13:06.100 One, you haven't touched it in eight years. 00:13:06.550 --> 00:13:08.050 What, what did you expect? 00:13:08.510 --> 00:13:09.749 Uh, but two, he's like, I'm a developer. 00:13:09.749 --> 00:13:12.424 Why should I use any of this when I can get web flow and all this. 00:13:13.324 --> 00:13:15.744 Because it's open source, man. 00:13:16.784 --> 00:13:18.974 Like we can all do this together. 00:13:19.124 --> 00:13:23.324 You're not going to love every nook and cranny of WordPress, but 00:13:23.324 --> 00:13:27.794 it's yours and you can participate and help make this thing better. 00:13:28.155 --> 00:13:30.794 I get really emotional when I start talking about this stuff, when I see it, 00:13:31.114 --> 00:13:32.265 uh, especially when I see it on Twitter. 00:13:32.265 --> 00:13:40.415 But man, it's like, I think you, the The human race needs to get educated 00:13:40.435 --> 00:13:43.905 on data ownership and lock in. 00:13:44.724 --> 00:13:47.745 Like you have to make these, you have, there's no, you can't just, 00:13:47.844 --> 00:13:49.625 Oh, Facebook, here's all my stuff. 00:13:49.625 --> 00:13:50.405 Here's all my photos. 00:13:50.405 --> 00:13:51.344 Here's all my videos. 00:13:51.564 --> 00:13:54.655 You have to understand what you're doing with this stuff. 00:13:54.664 --> 00:13:57.305 You can't just like throw it out there and then say, well, whatever 00:13:57.305 --> 00:14:00.464 happens to my data happens or I don't care if I have to pay absorbent fees 00:14:00.464 --> 00:14:01.755 if they just keep raising price. 00:14:02.035 --> 00:14:03.505 We have another solution. 00:14:03.885 --> 00:14:05.944 It's not perfect, but it's there. 00:14:06.355 --> 00:14:06.615 In my 00:14:06.615 --> 00:14:07.005 Vik: opinion. 00:14:07.155 --> 00:14:07.465 Yeah. 00:14:07.465 --> 00:14:12.025 And, you know, you talk about data, data archive, like there's this data liberation 00:14:12.025 --> 00:14:17.835 product or, uh, concept now, uh, and, you know, over the years I've, I've talked 00:14:17.844 --> 00:14:23.224 to many, many business owners who are running e comm stores and they move from. 00:14:23.830 --> 00:14:30.110 Woo or magenta or whatever, it's a Shopify and then a couple of years later, they 00:14:30.110 --> 00:14:33.010 want to get back and they want to get out of it and go back to something like 00:14:33.300 --> 00:14:39.180 WordPress with with Woo because, uh, they can't do so many things within Shopify. 00:14:39.795 --> 00:14:45.205 But they're locked into it and they didn't realize and understand just how Hard it 00:14:45.215 --> 00:14:46.855 was going to be to move away from it. 00:14:46.865 --> 00:14:54.404 So the I think this data liberation Focus for this year is is a big one 00:14:54.404 --> 00:14:58.344 to help people Hopefully understand but at least give them opportunities 00:14:58.354 --> 00:15:01.674 to get out of some of these closed platforms and support the open source 00:15:01.694 --> 00:15:03.634 Matt: community Let's unpack that a little bit. 00:15:03.635 --> 00:15:08.595 Was that sort of like a And all my air quotes for those watching, was that 00:15:08.595 --> 00:15:11.875 like an all hands for automatic to say, like, just like this host thing, 00:15:11.975 --> 00:15:13.695 we all have to be part of this data. 00:15:13.735 --> 00:15:15.344 Like, is there a, I don't know. 00:15:15.414 --> 00:15:15.744 Okay. 00:15:15.745 --> 00:15:16.575 I don't want to say okay. 00:15:16.575 --> 00:15:18.134 Are, but is there like a KPI? 00:15:18.145 --> 00:15:18.405 Okay. 00:15:18.405 --> 00:15:21.654 Are that that pressable has to do to help with the data liberation project? 00:15:21.655 --> 00:15:23.814 Is that an all hands kind of thing across automatic? 00:15:24.015 --> 00:15:24.185 I think the 00:15:24.585 --> 00:15:30.204 Vik: desire is if we have any tooling that exists to help migrate, uh, aside 00:15:30.204 --> 00:15:33.165 from one platform to another, that we should be contributing it, contributing 00:15:33.165 --> 00:15:35.050 it to the, um, To the project. 00:15:35.240 --> 00:15:38.790 I don't know if there's KPIs or something like that around it, but, you know, 00:15:38.910 --> 00:15:43.140 I think it is, it's a very important focus for the community to be able to 00:15:43.140 --> 00:15:48.219 survive because as time goes on, people who are building their sites at Wix 00:15:48.220 --> 00:15:51.959 and Squarespace or, you know, Shopify, wherever are ultimately going to realize 00:15:52.209 --> 00:15:57.110 that it's great for very specific needs, but as your business grows, uh, it's 00:15:57.130 --> 00:15:58.740 probably not best for your business. 00:15:58.760 --> 00:15:59.079 Matt: Yeah. 00:15:59.520 --> 00:16:00.950 I'll never understand how. 00:16:02.219 --> 00:16:04.500 And this was another thread and I saw Matt chime in on it. 00:16:04.500 --> 00:16:05.819 I forget which e commerce. 00:16:06.510 --> 00:16:10.050 Store it was, but I think they said they were hosting with, 00:16:10.250 --> 00:16:12.330 uh, maybe it was VIP or dot com. 00:16:12.950 --> 00:16:16.380 Maybe neither, and they just had WordPress, and they were doing a lot 00:16:16.389 --> 00:16:18.470 of revenue with, with WooCommerce. 00:16:19.160 --> 00:16:22.169 And, um, they just, like, hey, we've, we've hit this. 00:16:22.755 --> 00:16:27.725 Ceiling and now we're moving to Shopify . It's just like, what? 00:16:27.785 --> 00:16:30.635 This WordPress was great, but it was a bottleneck. 00:16:30.635 --> 00:16:32.915 And, and then we, we just, we found this bottleneck and now 00:16:32.920 --> 00:16:34.115 we're, we're moving to Shopify. 00:16:34.120 --> 00:16:39.965 'cause obviously Shopify can scale, but then you're locked in and then 00:16:39.965 --> 00:16:41.735 when you wanna adjust in the future. 00:16:42.915 --> 00:16:47.415 It's going to be more costly, more challenging, and then God knows what's 00:16:47.415 --> 00:16:48.785 going to happen with the platform. 00:16:49.224 --> 00:16:52.334 Again, I know I'm biased to, to WordPress, and this is sort 00:16:52.334 --> 00:16:53.324 of like an education thing. 00:16:53.324 --> 00:16:56.724 People just don't realize that things can scale, and I'm sure there's 00:16:56.724 --> 00:17:02.204 developers out there going, Oh, memory buffer on MySQL eventually hits it. 00:17:02.274 --> 00:17:03.064 Okay, I get it. 00:17:03.305 --> 00:17:04.944 But at least people can come in. 00:17:05.640 --> 00:17:10.460 And you can bring in hardware, you can attach other solutions to WordPress, and 00:17:10.460 --> 00:17:12.970 it's not just WordPress is the problem. 00:17:13.050 --> 00:17:16.460 It's the hosting infrastructure that probably you built it on. 00:17:16.680 --> 00:17:19.959 And there's, there's ways around it for, for most 00:17:19.959 --> 00:17:20.269 Vik: people. 00:17:20.300 --> 00:17:21.219 Yeah, absolutely. 00:17:21.530 --> 00:17:25.889 I think that's a common problem where I've been, I've been hosting for, I 00:17:25.889 --> 00:17:27.240 don't know, 20 years or something. 00:17:27.240 --> 00:17:30.750 And, uh, in a former life, we did a lot of magenta hosting, you 00:17:30.750 --> 00:17:31.990 know, magenta was open source. 00:17:31.990 --> 00:17:37.330 And, uh, as Shopify became more popular, uh, a lot of people had the same, 00:17:37.770 --> 00:17:40.520 same concept where I say, Oh, well, I'm running into these challenges. 00:17:41.070 --> 00:17:42.940 So let me Shopify. 00:17:43.050 --> 00:17:47.950 Uh, and you know, like I said before, over, you know, X number of months 00:17:47.950 --> 00:17:51.694 or a year or two later, they would come back and say, well, this is. 00:17:51.975 --> 00:17:52.845 Like this sucks. 00:17:52.845 --> 00:17:55.015 Like, aren't there, aren't there better solutions? 00:17:55.015 --> 00:17:59.935 Like, can't I use woo and, and make this work and how much can I scale? 00:17:59.935 --> 00:18:00.115 Right. 00:18:00.115 --> 00:18:04.395 And it becomes just a question of the infrastructure you're providing it. 00:18:04.505 --> 00:18:07.125 And that's where, like in a case of pressable, right. 00:18:07.135 --> 00:18:08.304 The infrastructure scales up. 00:18:08.305 --> 00:18:12.189 And so we have restores, you know, running millions of dollars. 00:18:12.490 --> 00:18:14.620 Transactions to them with zero problems. 00:18:14.620 --> 00:18:18.740 It all comes back to the development of the store and 00:18:18.750 --> 00:18:20.170 the infrastructure behind it. 00:18:20.919 --> 00:18:23.749 Matt: Years ago, I made a lot, not just me, but a lot of folks 00:18:23.760 --> 00:18:26.089 predicted that hosting companies. 00:18:27.105 --> 00:18:30.725 would be, it's obvious to say like the future of WordPress, like the 00:18:30.725 --> 00:18:33.405 future of way people experience WordPress hosting companies would 00:18:33.415 --> 00:18:36.134 have their own way of doing WordPress. 00:18:37.384 --> 00:18:38.265 Just like you log into. 00:18:38.265 --> 00:18:42.484 com and it has like this Calypso experience or whatever they dub it. 00:18:42.544 --> 00:18:46.585 I would have anticipated, you know, making that prediction five, six years 00:18:46.585 --> 00:18:51.295 ago that every time you logged into a, uh, web hosting companies, WordPress 00:18:51.295 --> 00:18:55.745 install, it would be just like built a little bit different for that company. 00:18:55.805 --> 00:18:59.865 Pressable might have their own onboarding sort of way of, of, of going about 00:18:59.865 --> 00:19:02.354 it, maybe even have a different admin. 00:19:02.955 --> 00:19:11.034 Is that something that you, that you think is important for WordPress to 00:19:11.055 --> 00:19:15.035 continue to thrive, to have these sort of tailored experiences or do 00:19:15.035 --> 00:19:20.720 we need to keep WordPress true to its core experience so that everyone knows 00:19:20.780 --> 00:19:22.480 you're using a WordPress website. 00:19:22.750 --> 00:19:26.550 Let's let's not lose the branding and experience of WordPress by 00:19:26.550 --> 00:19:28.070 making our own flavors of it. 00:19:28.580 --> 00:19:29.359 Vik: That's a good question. 00:19:29.430 --> 00:19:32.650 I think it probably depends on who's actually using or 00:19:32.680 --> 00:19:33.879 building the site, right? 00:19:33.879 --> 00:19:39.379 I think in the case of a developer or an agency with their developers that's 00:19:39.780 --> 00:19:43.410 building hundreds or thousands of WordPress sites, they probably want and 00:19:43.410 --> 00:19:48.350 need the same exact experience everywhere, where, you know, I think somebody brand 00:19:48.350 --> 00:19:52.300 new to WordPress, uh, might benefit from a little bit of a tailored onboarding. 00:19:52.680 --> 00:19:57.420 And so I think it depends on which profile of customer you're, you're 00:19:57.420 --> 00:19:58.650 pursuing and trying to serve. 00:19:59.230 --> 00:20:01.880 Uh, not that I think the experience should. 00:20:02.350 --> 00:20:07.780 Uh, be so different from core for those users, but I think for somebody brand 00:20:07.780 --> 00:20:11.060 new coming into it, it can be sometimes a little challenging for them to say, 00:20:11.060 --> 00:20:12.390 like, wow, there's a lot of stuff here. 00:20:12.390 --> 00:20:13.409 Where, where do I start? 00:20:13.850 --> 00:20:17.779 Uh, and helping them just get started and learn a little bit, I think is, is 00:20:17.800 --> 00:20:19.170 Matt: probably beneficial to them. 00:20:19.170 --> 00:20:19.359 Yeah. 00:20:20.239 --> 00:20:21.420 Publishing with. 00:20:22.909 --> 00:20:26.780 WordPress is probably like true to its core experience, right? 00:20:26.780 --> 00:20:30.010 Starting as a blogging platform, then turned into this sort of platform to 00:20:30.020 --> 00:20:31.820 develop websites and applications. 00:20:31.820 --> 00:20:35.480 Now all these other bespoke different use cases for WordPress. 00:20:35.629 --> 00:20:37.669 There's a pub and I'm gonna forget the name of it right now. 00:20:38.129 --> 00:20:42.019 There's a publisher solution in Automatic as well, right? 00:20:42.090 --> 00:20:43.520 Is it Newspack. 00:20:43.520 --> 00:20:44.649 Newspack. 00:20:45.790 --> 00:20:49.290 How do they interface with, with you as a host? 00:20:49.290 --> 00:20:53.149 Like, do you work with them to say, Hey, let's go and integrate like this 00:20:53.169 --> 00:20:55.369 newspa is that a flavor of WordPress? 00:20:56.030 --> 00:20:58.470 Vik: Yeah, I believe it is a flavor of WordPress. 00:20:58.470 --> 00:21:01.895 I think it's a It's tailored based on what their need is, 00:21:01.925 --> 00:21:06.245 but they use pack essentially runs their own hosting as well. 00:21:06.305 --> 00:21:10.065 It runs on the same underlying infrastructure as pressable and, 00:21:10.215 --> 00:21:11.935 you know, dot com and others. 00:21:12.145 --> 00:21:16.825 It runs on WP cloud, but I think they, they tailor their products 00:21:16.825 --> 00:21:18.915 specifically for publishers. 00:21:19.655 --> 00:21:20.675 Matt: They have a hosting card. 00:21:21.925 --> 00:21:22.855 They have their own hosting card. 00:21:24.085 --> 00:21:24.345 Vik: Yeah. 00:21:24.345 --> 00:21:24.514 I 00:21:25.045 --> 00:21:25.415 Matt: think so. 00:21:25.485 --> 00:21:25.875 Yes. 00:21:26.605 --> 00:21:29.574 One of the things that has been challenging for some folks through like 00:21:29.574 --> 00:21:35.194 publishing content right still in the year 2024, you know, still wrapping 00:21:35.225 --> 00:21:39.569 our heads around the block editor full site editing that experience 00:21:39.569 --> 00:21:46.215 of WordPress feels like it's taking a while to catch up to competitors. 00:21:47.115 --> 00:21:51.695 It's funny, W3Tex, maybe you saw this, they do their annual report on like the 00:21:51.695 --> 00:21:56.425 biggest, or I guess it's a recurring data that just constantly updates, 00:21:56.425 --> 00:22:00.024 but they put out their biggest CMS for the year and it was Elementor. 00:22:01.054 --> 00:22:06.214 And W3Tex is sort of like, WordPress is, and I'm just paraphrasing here, 00:22:06.214 --> 00:22:08.695 but they said, hey, it's hard to see WordPress grow when they're already 00:22:08.695 --> 00:22:10.955 at 60 percent of the CMS market. 00:22:11.895 --> 00:22:14.235 So now we're just going to start recommending, now we're just 00:22:14.235 --> 00:22:15.395 going to start showing you like. 00:22:15.570 --> 00:22:17.199 plugins that run on top of it. 00:22:17.199 --> 00:22:20.320 Like that's how big WordPress has gotten. 00:22:20.790 --> 00:22:25.580 Do you see any particular challenges or is there a particular competitor you 00:22:25.590 --> 00:22:31.049 have your eye on that has an experience that you say, you know what, be great. 00:22:31.049 --> 00:22:32.139 If, if we had. 00:22:32.790 --> 00:22:37.820 A newspack flavor at pressable or, or we went after site builders and we had, 00:22:37.870 --> 00:22:41.840 you know, Elementor things you would do with Gutenberg and full site editing. 00:22:42.140 --> 00:22:44.399 Do you have like a competitor you keep your eye on? 00:22:44.399 --> 00:22:47.250 They say, boy, they do a great and maybe we should just watch 00:22:47.250 --> 00:22:48.710 them to see what they do. 00:22:49.109 --> 00:22:51.800 Vik: So one, we would probably watch. 00:22:52.730 --> 00:22:58.409 The entire market pretty closely, but I don't think we look at it as a, let's go 00:22:58.439 --> 00:23:00.389 try to mimic one of the site builders. 00:23:00.390 --> 00:23:05.260 We're very focused on the developers and agencies who probably don't 00:23:05.270 --> 00:23:06.780 need a tailored experience, right? 00:23:06.780 --> 00:23:08.879 A lot of a lot of our agencies use Elementor. 00:23:09.500 --> 00:23:13.230 Uh, and a lot of them use half a dozen of the other ones 00:23:13.230 --> 00:23:14.290 that exist out there, right? 00:23:14.330 --> 00:23:19.729 And so for, because, because we're so focused on serving agencies and those 00:23:19.729 --> 00:23:24.989 developers today, we don't try to modify the, the core experience for them, right? 00:23:25.199 --> 00:23:30.950 We want to give them a unopinionated, uh, version of a, of core so 00:23:30.950 --> 00:23:32.230 they can build how they choose. 00:23:32.290 --> 00:23:32.570 Matt: Yeah. 00:23:33.670 --> 00:23:38.340 Is agencies the, is that the, the sweet spot for pressable agencies? 00:23:39.660 --> 00:23:40.230 Yeah, 00:23:40.290 --> 00:23:42.420 Vik: it has been for a little while. 00:23:42.420 --> 00:23:46.370 We've been focused on building the product to serve their needs. 00:23:46.430 --> 00:23:51.769 And you know, most of our growth has come from that market in the 00:23:51.769 --> 00:23:54.829 Matt: last couple of years, sell to one customer, get many, uh, 00:23:54.849 --> 00:23:56.999 approach, you know, and for that. 00:23:57.450 --> 00:23:57.780 Yeah. 00:23:57.780 --> 00:24:02.010 Vik: And I think from a service and support standpoint, right, we. 00:24:03.205 --> 00:24:06.455 We try to shine ourselves or, you know, one of our differentiators 00:24:06.455 --> 00:24:11.775 is we want to provide customers, those agencies specifically with 00:24:11.785 --> 00:24:13.435 the best possible support we can. 00:24:13.935 --> 00:24:18.844 Uh, and so when we have a fewer number of direct customers, uh, 00:24:18.925 --> 00:24:22.754 we think we can serve them better than, uh, trying to serve every 00:24:22.754 --> 00:24:26.794 individual out there and letting those agencies ultimately generate revenue 00:24:26.794 --> 00:24:27.405 Matt: themselves. 00:24:27.435 --> 00:24:27.705 Yeah. 00:24:28.525 --> 00:24:28.985 Do you. 00:24:30.235 --> 00:24:36.645 Aside from WordCamps, um, does Pressable have a presence in any other sort of event 00:24:36.725 --> 00:24:41.045 or media that is focused on, on agencies. 00:24:41.045 --> 00:24:43.405 I've been hearing about CloudFest lately. 00:24:43.735 --> 00:24:47.544 Are there other events that you, you go to or, or how do you reach 00:24:47.545 --> 00:24:52.114 these, these agencies aside from the massive flagship WordCamps? 00:24:54.075 --> 00:24:54.904 You know, I think a lot of 00:24:54.905 --> 00:24:56.444 Vik: it is word of mouth. 00:24:56.485 --> 00:25:01.405 Uh, we, we have sponsored some smaller agency specific summits like 00:25:01.405 --> 00:25:04.145 the, um, digital mastermind group. 00:25:04.435 --> 00:25:06.135 Which is a it's a very small community. 00:25:06.135 --> 00:25:10.844 I think there's 30 or 40 or so agencies in there and when we do 00:25:10.844 --> 00:25:17.465 things like that We we try not to be the salespeople selling the agencies 00:25:17.465 --> 00:25:21.145 instead We're really soliciting their feedback and trying to understand 00:25:21.145 --> 00:25:23.150 what their What their pain points are. 00:25:23.150 --> 00:25:24.100 What are their business needs? 00:25:24.100 --> 00:25:26.830 What are their developers need so we can build a better product? 00:25:26.830 --> 00:25:31.670 And hopefully that ultimately leads to, uh, more agencies 00:25:31.880 --> 00:25:33.459 finding pressable and using it. 00:25:34.020 --> 00:25:36.650 But really, for us, it's about research and ensuring we're 00:25:36.650 --> 00:25:37.889 serving what they actually need. 00:25:38.830 --> 00:25:43.050 Matt: You all jumping into the, it's kind of comical to say this now, but in 00:25:43.050 --> 00:25:48.899 2024, but are you jumping into anything extra AI on the pressable platform? 00:25:49.069 --> 00:25:51.599 That's not included inside of core jetpack. 00:25:52.300 --> 00:25:54.980 Uh, cause I know jetpack comes with every, uh, account at. 00:25:55.050 --> 00:25:59.240 But are you doing an extending any other features with AI? 00:26:01.130 --> 00:26:01.730 We haven't 00:26:01.780 --> 00:26:02.090 Vik: yet. 00:26:02.100 --> 00:26:06.450 We, we've been good, obviously, just like everybody else. 00:26:06.500 --> 00:26:08.700 We're, we're watching very closely. 00:26:08.890 --> 00:26:12.779 Uh, but you know, a lot of the use cases that we've seen, I 00:26:12.799 --> 00:26:14.329 think others are serving, right? 00:26:14.329 --> 00:26:14.740 Or like this. 00:26:15.010 --> 00:26:17.690 Site generating, you know, obviously creating content, 00:26:18.150 --> 00:26:20.200 uh, AI site generators, right? 00:26:20.200 --> 00:26:24.190 But we think the agencies should probably pick and choose what tools 00:26:24.190 --> 00:26:28.810 they want versus us Trying to be super opinionated and dictate. 00:26:28.810 --> 00:26:29.079 Okay. 00:26:29.079 --> 00:26:33.264 Hey, this is this is the thing now maybe as You know, if they're become 00:26:33.264 --> 00:26:37.024 clear leaders, those might be things we partner with or bring in later. 00:26:37.024 --> 00:26:41.665 But right now, uh, most of our customers aren't even talking about AI 00:26:41.905 --> 00:26:42.135 Matt: with us. 00:26:42.165 --> 00:26:42.475 Yeah. 00:26:43.374 --> 00:26:44.814 Still, I'm skeptical. 00:26:45.864 --> 00:26:48.354 I only use it for some content things. 00:26:49.330 --> 00:26:52.160 you know, pulling stuff out of a transcript, summaries, 00:26:52.520 --> 00:26:54.270 ideation, stuff like that. 00:26:55.590 --> 00:27:01.080 I can't see it being a part of my website generation process because ultimately 00:27:01.080 --> 00:27:04.840 I just feel like I'm going to do, I'm, whatever you make me, I'm going to change. 00:27:05.780 --> 00:27:08.119 Like whatever it comes up with, I'm going to change it. 00:27:08.119 --> 00:27:10.440 I know it's supposed to get smarter and better and faster and all this stuff. 00:27:10.840 --> 00:27:12.290 Uh, but at this point it's still not there. 00:27:13.020 --> 00:27:17.080 What could be interesting from like outside the box of websites for pressable 00:27:17.400 --> 00:27:23.535 would be like AI that summarizes or, uh, You can interface with customer 00:27:23.535 --> 00:27:26.815 stats, you know, is there a trend here? 00:27:26.815 --> 00:27:27.534 Where's the site? 00:27:27.615 --> 00:27:28.875 Where's this data coming from? 00:27:28.875 --> 00:27:30.835 Or where is the traffic coming from? 00:27:31.185 --> 00:27:32.134 That would be kind of cool. 00:27:32.134 --> 00:27:34.545 Hey, this little chat bot that you can have with stats. 00:27:34.565 --> 00:27:38.375 That's outside of the build me a webpage kind of thing. 00:27:38.475 --> 00:27:40.144 We're still early in 2024. 00:27:40.205 --> 00:27:44.645 Is there anything that you have sort of on the docket that's coming to the product? 00:27:44.645 --> 00:27:47.115 Anything that you're excited about headed into 2024? 00:27:48.625 --> 00:27:54.180 Vik: Yeah, we've done a lot in the last Six, eight months to help with, 00:27:54.300 --> 00:27:58.680 you know, managing plugin updates and adding our own little twister tag. 00:27:59.715 --> 00:28:02.285 We think be helpful to, to customers. 00:28:02.315 --> 00:28:09.025 But one of the things we're looking at tying into that is security based updates. 00:28:09.025 --> 00:28:11.464 So, Hey, there's a known vulnerability. 00:28:11.485 --> 00:28:13.564 So only update those plugins for us. 00:28:13.635 --> 00:28:15.285 And then other things that. 00:28:15.620 --> 00:28:18.520 We were probably going to have in, in the coming months where we're 00:28:18.520 --> 00:28:20.889 going to improve our data sync. 00:28:20.889 --> 00:28:23.919 So obviously staging the production is a, it's a big deal. 00:28:23.919 --> 00:28:26.750 So we're going to give people a little more flexibility and, uh, 00:28:26.860 --> 00:28:30.900 in what exactly is synced over when, and that, that's a big one. 00:28:30.900 --> 00:28:34.380 And then I think for some of the agencies as a whole, right, there's. 00:28:35.340 --> 00:28:40.470 We've agencies with thousands of sites on the platform, and there are times when 00:28:40.470 --> 00:28:45.210 they need to run an action across all of their sites or a mass number of them. 00:28:45.230 --> 00:28:49.520 And today that requires them using our API to do it. 00:28:49.779 --> 00:28:52.859 In a couple of months here, we're going to give them a UI that'll let them do a 00:28:52.859 --> 00:28:54.689 lot of those common things themselves. 00:28:54.689 --> 00:28:56.940 Matt: Do you, do you have a, uh, like a small use case, 00:28:56.940 --> 00:28:58.370 like what that action would be? 00:28:58.370 --> 00:29:00.240 Is it just updating content or is it? 00:29:00.340 --> 00:29:02.540 I think 00:29:02.860 --> 00:29:07.229 Vik: a simple use case is gonna be like new, new core version comes out. 00:29:07.840 --> 00:29:11.540 Today, Pressable manages that core version update for everybody. 00:29:11.990 --> 00:29:17.260 Uh, we let everybody stay on an old version for, I think it's 30 or 60 days. 00:29:17.710 --> 00:29:21.920 But in the case of a lot of our agencies, they know 80 percent of their 00:29:21.920 --> 00:29:25.990 sites are going to have no problem with a, with an update to cohort. 00:29:25.990 --> 00:29:31.090 And so letting them update that 80 percent with one click, uh, 00:29:31.129 --> 00:29:32.359 will save them a lot of time. 00:29:32.409 --> 00:29:34.779 And then they can go focus on those other, other 20%. 00:29:34.790 --> 00:29:37.240 The same for specific plugins, right? 00:29:37.270 --> 00:29:40.870 They, they may say, Yeah, there's a, there's a plugin they use across all 00:29:40.870 --> 00:29:45.640 their sites and they know it doesn't cause a problem for 98 percent of them. 00:29:45.640 --> 00:29:48.050 So let them mass update those things, things like that. 00:29:48.079 --> 00:29:51.479 I think there's, there's a list of probably a dozen items that 00:29:51.760 --> 00:29:54.080 fall into that, that we're going to roll out over the coming 00:29:54.080 --> 00:29:54.450 Matt: months. 00:29:54.520 --> 00:29:55.029 That's awesome. 00:29:55.060 --> 00:29:55.419 That's cool. 00:29:55.419 --> 00:29:57.940 And that's going to be right into the UI, right? 00:29:58.985 --> 00:30:03.455 Not like command line, so people like me just melt my head looking 00:30:03.455 --> 00:30:03.625 Vik: at it. 00:30:04.965 --> 00:30:06.905 Well, it will be in the API too, I believe. 00:30:06.915 --> 00:30:10.785 So we, we try to, we try to make almost everything that's 00:30:10.785 --> 00:30:12.425 in the UI available in the API. 00:30:12.425 --> 00:30:17.465 I think the, maybe the only limitation is like updating your billing information. 00:30:17.530 --> 00:30:19.830 Um, there's not much that's not available 00:30:19.830 --> 00:30:20.330 Matt: in the API. 00:30:21.300 --> 00:30:21.830 Very good. 00:30:21.830 --> 00:30:24.520 Will Pressable have a presence at WordCamp Europe? 00:30:25.430 --> 00:30:25.560 I 00:30:25.560 --> 00:30:26.990 Vik: don't know honestly well yet or not. 00:30:27.630 --> 00:30:28.370 We're still debating. 00:30:28.370 --> 00:30:31.720 We've, we've typically stayed at WordCamp US just because of the 00:30:31.720 --> 00:30:36.990 smaller team, but we're definitely thinking about, uh, Europe and I'm 00:30:36.990 --> 00:30:39.250 going to be at, uh, WordCamp Asia, 00:30:40.280 --> 00:30:40.950 Matt: uh, this year. 00:30:41.150 --> 00:30:41.460 Cool. 00:30:42.215 --> 00:30:43.885 We're rooting for you on the sidelines. 00:30:43.895 --> 00:30:47.155 It's a, you know, it's a startup within, within a startup. 00:30:47.155 --> 00:30:49.625 And I've really enjoyed obviously my time. 00:30:49.625 --> 00:30:52.595 And I'm not saying that because you all are sponsors, but I've been using 00:30:52.595 --> 00:30:55.915 it for, uh, using your platform for a nonprofit site that I'm a part of. 00:30:55.915 --> 00:30:57.995 And it's so easy. 00:30:58.035 --> 00:31:02.665 Like the one click login saves my butt so many times, uh, you know, like forgetting 00:31:02.665 --> 00:31:06.265 the passwords that those, I know those are simple things, but the UI is great. 00:31:06.265 --> 00:31:09.805 And again, somebody who's been in the host, ran an agency for a decade, was 00:31:09.815 --> 00:31:11.915 in the hosting space, selling hosting. 00:31:11.925 --> 00:31:12.415 I know. 00:31:12.800 --> 00:31:17.620 how critical people can be just on the, like the UI experience alone. 00:31:17.670 --> 00:31:20.990 Like you'll have people tell you like, Hey, you know, I remember being at 00:31:20.990 --> 00:31:25.120 Pagely back in the day when it was God awful UI and people were saying, when 00:31:25.120 --> 00:31:26.580 are you going to update this thing? 00:31:26.580 --> 00:31:30.530 Like we're, we're looking at competitors and we're going to leave if you don't 00:31:30.540 --> 00:31:33.640 give me like stats in a one click staging. 00:31:34.110 --> 00:31:37.805 Um, But I also, on the flip side of that, it's, it's not easy to just 00:31:37.805 --> 00:31:41.795 like create and build this stuff and integrate it into the infrastructure. 00:31:41.795 --> 00:31:45.085 So I commend you and the team for, um, you know, what you've 00:31:45.085 --> 00:31:46.265 been doing with, with Pressable. 00:31:46.265 --> 00:31:46.905 I think it's great. 00:31:47.595 --> 00:31:50.005 Vik: Yeah, we appreciate the, we appreciate that. 00:31:50.005 --> 00:31:56.360 And the, the team works really hard to bring a I think a world 00:31:56.360 --> 00:31:58.290 class products to, to the market. 00:31:58.850 --> 00:32:01.400 Hopefully it's a continues to be easy to use. 00:32:01.400 --> 00:32:06.990 And the feedback we get from our, our, our current customers, future customers, and 00:32:07.190 --> 00:32:12.370 even past customers is, uh, really helpful to help continue, uh, refining products. 00:32:12.925 --> 00:32:15.055 Matt: Some might say even more enjoyable than dot com. 00:32:15.185 --> 00:32:16.945 I'm just the one that's going to say it, Vic. 00:32:16.955 --> 00:32:18.365 You don't, you don't have to say it. 00:32:19.725 --> 00:32:21.375 Vic, thanks for hanging out today. 00:32:21.615 --> 00:32:24.295 Uh, it's been a pleasure meeting you and uh, doing your first podcast. 00:32:25.985 --> 00:32:26.255 Thanks 00:32:26.255 --> 00:32:27.095 Vik: for having me, Matt. 00:32:28.975 --> 00:32:30.455 Matt: That's it for today's episode. 00:32:30.505 --> 00:32:33.295 Get the weekly newsletter at thewpminute. 00:32:33.305 --> 00:32:35.135 com slash subscribe. 00:32:35.235 --> 00:32:38.335 Want to support the show and join a slack group filled with 00:32:38.335 --> 00:32:39.805 WordPress professionals like you? 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