The 28 Year Old Male

You’ve heard him on the show before – but never like this. In this episode, we sit down properly with Danny Grant (aka Danny Rants), the man behind some of the wildest events, disruptive and creative brands, and now, one of the most viral liquor products in the country. He’s built an enormous audience with his vlogging rants, and new podcast—there’s not much Danny hasn’t had a crack at, which speaks to the approach to life he embodies.

From cutting his teeth in Australia’s nightclub, live music and events scenes, to building a creative agency, and launching a liquor brand that’s stormed shelves nationwide. Danny opens up about the chaos, creativity, and calculated madness that’s fuelled his journey. We unpack his early life and struggles, his love of storytelling, his ability to shift culture, and what drives him to keep creating in a world full of noise.

This was a raw, honest reflective, and passionate side of Danny Grant that we've very quickly grown to love – chances are, you’ve never heard him speak like this and so will you.

What is The 28 Year Old Male?

James Kennedy did what any well balanced adult does when they turn 28 and feel the weight of life crushing down on them; he avoided therapy and started an anonymous social media account under the alias 'The 28 Year Old Male', spending almost 10 years documenting his every flaw publicly for the world to see.

The 28 evolved into a cultural sounding board for the disgruntled and exhausted Australian early-middled aged disguised as 'youth', and in 2024, James finally revealed his identity, completing the stereotype character arc (you guessed it) by starting a podcast.

Join hosts James Kennedy and Vedran Sabic as they look at life, culture and sport through the lens of now 30-something year olds hanging onto the glory days for dear life and, maybe attempting to grow up at some stage.