Scott Kerr is joined by Deborah Calmeyer, CEO and founder of ultra-luxury African safari company ROAR AFRICA, to discuss how she turned her love for Africa and her desire to share its beauty with the world into a business. Calmeyer talks about her journey from growing up in the Zimbabwean bush to moving to New York City and launching a luxury African travel company, how the company's female-centric approach is a new model for the male-dominated African safari industry, what's fueling the surge in safari tourism, how luxury travelers to Africa have changed, and creating custom itineraries that cater to the upper echelon of global wealth. Plus: Why "being the in the wild is a prescription for the soul"
Featuring: Deborah Calmeyer, CEO and Founder of ROAR AFRICA (roarafrica.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Email: scott@silvertoneconsulting.com
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What is The Luxury Item with Scott Kerr?
The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.