What Ecommerce Brands Need To Survive And Thrive In The Months Ahead [Masterclass 1]

Welcome to the newest addition of The Ecommerce Marketing Show: Masterclasses. Every week we host a masterclass with ecommerce brands and experts to bring you helpful advice for running your small and growing ecommerce business. Starting today, we'll be publishing the recordings every week. We're kicking things off with Ben Jabbawy, Privy Founder & CEO, about surviving in times like these.

Show Notes

Ahead of this Masterclass, we got more than 250 questions from entrepreneurs just like you. Then we boiled them down to a handful of the most-asked, and Dave and Ben went to town for 60 minutes, answering as many as possible. They break down:

• The channels that deserve the most attention today.
• How to address COVID-19 as marketers.
• The difference between offers that benefit you and those that benefit your customers.
• Why content can help you grow your email list right now.

Show Notes & Links:

• [2:11] Which channels should you be prioritizing right now? 
• [9:08] How should you be handling messaging right now?
• [12:32] How do you create offers that don’t come across as ambulance chasing?
• [17:10] Growing your email list right now.
• [23:24] How to position your brand if you’re pivoting to make essential products right now.
• [24:35] Dave’s 1-minute launch plan.
• [27:43] How can you increase conversion right now?
• [31:36] The art of a strong welcome offer.
• [38:22] Is discounting a good idea right now?
• The Ecommerce Marketing Show Home
• ShopSmallEcomm.com
• Ben Jabbawy on Twitter
• Dave Gerhardt on Twitter

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.