{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro to Matt\r",
      "startTime": 0,
      "endTime": 285.21
    },
    {
      "title": "– Exit Five’s approach to community\r",
      "startTime": 285.21,
      "endTime": 435.21
    },
    {
      "title": "– What it means to treat community like a product\r",
      "startTime": 435.21,
      "endTime": 675.21
    },
    {
      "title": "– Why audience is the foundation of community growth\r",
      "startTime": 675.21,
      "endTime": 855.21
    },
    {
      "title": "– How Exit Five builds and converts audience from LinkedIn\r",
      "startTime": 855.21,
      "endTime": 1035.21
    },
    {
      "title": "– Using content tripwires to drive signups\r",
      "startTime": 1035.21,
      "endTime": 1155.21
    },
    {
      "title": "– Offers that work: Why we use a 7-day free trial\r",
      "startTime": 1155.21,
      "endTime": 1335.21
    },
    {
      "title": "– How Exit Five got started as a paid community\r",
      "startTime": 1335.21,
      "endTime": 1515.21
    },
    {
      "title": "– The product mindset: build, test, iterate\r",
      "startTime": 1515.21,
      "endTime": 1760.88
    },
    {
      "title": "– Using member feedback to drive product decisions\r",
      "startTime": 1760.88,
      "endTime": 1880.88
    },
    {
      "title": "– Real example: member matchmaking feature\r",
      "startTime": 1880.88,
      "endTime": 2000.88
    },
    {
      "title": "– Promoting new community features like product launches\r",
      "startTime": 2000.88,
      "endTime": 2180.88
    },
    {
      "title": "– How we drive 40% monthly active usage\r",
      "startTime": 2180.88,
      "endTime": 2300.88
    },
    {
      "title": "– The value of member-led events and how we do them\r",
      "startTime": 2300.88,
      "endTime": 2480.88
    },
    {
      "title": "– Other plays: tagging experts, matchmaking, onboarding\r",
      "startTime": 2480.88,
      "endTime": 2660.88
    },
    {
      "title": "– Why self-promo was hurting our community and what changed when we cut it\r",
      "startTime": 2660.88,
      "endTime": 2780.88
    },
    {
      "title": "– Final takeaways + advice for small communities\r",
      "startTime": 2780.88,
      "endTime": 3020.88
    },
    {
      "title": "– Audience Q&A: re-engagement, matchmaking, content cadence",
      "startTime": 3020.88,
      "endTime": 3664.41
    }
  ]
}