Shopify Store Teardown: How To Double Your Average Order Value with Kunle Campbell [Summer of Growth #3]

Kunle Campbell has published more than 250 episodes of his podcast, 2xecommerce. He’s talked to more ecommerce founders than we can count. And he helps 7 and 8-figure brands increase AOV, grow traffic, and drive repeat business every single day. Today, we’re talking all AOV everything. On this teardown, he gives tips to 5 brands that will help you double AOV.

Show Notes

How can you make small tweaks on your website to increase your average order value? That’s exactly what 200+ brands wanted Kunle to answer. And I’m guessing you’d like to do the same for your brand. On this episode, he shares:

• The basics of increasing AOV on your store.
• The power of shipping thresholds and bundling.
• How to up-sell and cross-sell at checkout.
• How to effectively use discounts and still increase AOV.

Show Notes & Links:

• [2:41] Teardown #1.
• [15:22] Why you should be bundling.
• [18:11] The importance of price anchoring.
• [23:24] The best ways to cross-sell.
• [24:10] Teardown #2.
• [34:05] Teardown #3.
• [38:56] Teardown #4.
• [47:23] Teardown #5.
• Kunle Campbell on Twitter
• 2xecommerce
• Dan Murphy on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.