The Distance

Opening an ice cream store in Chicago is not for the faint of heart. Factor in a mostly deserted neighborhood and the Great Depression, and the idea of selling ice cream looks utterly harebrained. Yet that's exactly what the Sapp family did in 1926 when they started Original Rainbow Cone, and their signature treat—five flavors arranged in diagonal slabs—has come to symbolize spring and summer for generations of Chicagoans who grew up on the city's south side.

Show Notes

Opening an ice cream store in Chicago is not for the faint of heart. Factor in a mostly deserted neighborhood and the Great Depression, and the idea of selling ice cream looks utterly harebrained. Yet that's exactly what the Sapp family did in 1926 when they started Original Rainbow Cone, and their signature treat—five flavors arranged in diagonal slabs—has come to symbolize spring and summer for generations of Chicagoans who grew up on the city's south side.

What is The Distance?

What's the hardest thing about business? Not going out of business. The Distance features stories of private businesses that have been operating for at least 25 years and the people who got them there. Hear business owners share their stories of hard work, survival and building something that lasts. The Distance is a production of Basecamp, the company behind the leading project management app.