In this bonus episode of Deep: The Healthcare Marketing Podcast, host John Mangano sits down with DeepIntent Founder and CEO Chris Paquette for a candid, wide-ranging conversation on the future of healthcare marketing—and what it means to get it right.
Chris shares the story of how his unique background led to the creation of DeepIntent. He explains how healthcare advertising is transforming through Health Intelligence™—a concept that combines real-time data, programmatic media, and AI to deliver smarter, more relevant campaigns.
From the rise of patient empowerment to the challenges of data fragmentation and media scale, Chris offers practical insights and a bold vision for the years ahead. You'll also hear how the industry can create more n-of-one experiences, why personalization must be privacy-safe, and what pharma innovation teams should be focusing on right now.
What is Deep: The Health Marketing Podcast?
Deep: The Health Marketing Podcast explores how marketing improves patient health, through conversations with the people making it happen. Healthcare marketing leader John Mangano talks candidly with experts in pharma, advertising, and tech, diving into the strategies, innovations, and insights driving the industry's future.