"The Climb" with Abdul Altaf: Doing $250k Sales Per Month While in College

Abdul Altaf is the 21-year-old co-founder of Yay Nuts, a Gen Z snack brand doing $250K in monthly revenue one year after launch. This episode is part of "The Climb," our new series featuring founders in the early stages of building their brands.


In this episode, expect to hear about:

– First Hustles: How Abdul went from Amazon bans, eBay flips, and vending machines to spotting a gap in the snack aisle.

– Gen Z Branding: Why he saw the opportunity to launch a fresh, trend-driven nut brand his generation could connect with.

– Breakout Growth: The TikTok strategy that drove $40K in the first month and $2M in sales within a year.

– Scaling Pains: The supply chain bottlenecks stopping the brand from jumping from $250K to $1M per month.

– What’s Next: Abdul’s plan to launch new flavors, expand DTC channels, and eventually take Yay Nuts past $50M in sales.


Abdul's LinkedIn Profile: https://www.linkedin.com/in/abdul-altaf/ 

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High Stakes Growth® takes you inside the boldest decisions behind today’s most exciting consumer brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.