Paris Talks Marketing

The channels that we're trying to connect and communicate in are noisier and more polluted than ever. So how can you truly connect with customers?

Ethan Beute is with us to uncover how to foster human-centered communication with the power of video messaging. 

Ethan Beute is Chief Evangelist at BombBomb, Wall Street Journal bestselling co-author of Human-Centered Communication and of Rehumanize Your Business, and host of Chief Evangelist and The Customer Experience Podcast.

Join us to learn about the use cases of video communication. Discover how personalization & sincerity in your interactions build customer trust. 

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳


Here are some of the key topics that Ethan and Paris discussed in this episode:

• (3:05) Creating human connection across the digital divide 
• (5:48) How Covid changed human connection and people's approach to videos
• (8:30) Is virtual work here to stay?
• (9:51) How video communication can increase your conversions
• (13:48) Use cases of video messaging
• (16:04) The fear of getting in front of the camera and how to overcome it
• (23:06) How to use video for LinkedIn communication
• (24:56) How to make video messages really personalized and increase their effectiveness
• (31:13) How early video messaging can accelerate your sales
• (34:01) Emails vs. video messages
• (40:18) How to use digital communication channels to show sincerity


Resources Mentioned:

Human-Centered Communication: A Business Case Against Digital Pollution, Book by Ethan Beute and Stephen Pacinelli
Permission Marketing: Turning Strangers into Friends and Friends into Customers, Book by Seth Godin

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Editor
Aleksandra Balkanska
Podcast Marketing Operations | Marketing Specialist of Hop Online
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.