Brand Growth Heroes

Sauce Shop Secrets Unveiled: Pam & James Digva on everything from building their own factory to getting a national listing in Tesco

If you’re ever wondering what it takes to own and run your own manufacturing facility, then this episode is for you.

Brand Growth Heroes host Fiona Fitz has been tasting packaged food and beverage products as part of her job for over 25 years. When she first tasted Sauce Shop's lime and aioli sauce at the Alantra Fast 50 dinner, she knew she had to find out how it tasted so good.

So, in this latest episode, Fiona chats with Sauce Shop's founders, Pam and James Digva, who explain exactly how they make products that taste just like they weren’t made in a factory at ALL.

They have well over 20 years of food manufacturing experience, and there are just so many nuggets in this interview that we can't wait to share with you.

We talk about building your own manufacturing facility while still staying true to the craft, as well as the importance of a dedicated team you can rely on, especially in high growth and challenging times.

During the chat, Pam and James reveal their latest listing in one of the UK's largest retailers. Stay tuned until the end, as this source (sauce!!) of growth will really inspire you.

Useful links:
Sauce Shop® | UK Made Hot Sauce, BBQ Sauce & Ketchup | 35+ varieties
(27) James Digva | LinkedIn
(27) Pam Digva | LinkedIn
Sauce Shop | Facebook
Sauce Shop (@sauce_shop) • Instagram photos and videos
(31)Sauce Shop (@sauceshop) | TikTok

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You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.

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Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and our social media manager, Kathryn Watts, Social KEWS.

Creators & Guests

G
Editor
Gyp
Head of Production & Sound
KW
Producer
Kathryn Watts

What is Brand Growth Heroes?

Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.