Brand Growth Heroes

Sauce Shop Secrets Unveiled: Pam & James Digva on everything from building their own factory to getting a national listing in Tesco

If you’re ever wondering what it takes to own and run your own manufacturing facility, then this episode is for you.

Brand Growth Heroes host Fiona Fitz has been tasting packaged food and beverage products as part of her job for over 25 years. When she first tasted Sauce Shop's lime and aioli sauce at the Alantra Fast 50 dinner, she knew she had to find out how it tasted so good.

So, in this latest episode, Fiona chats with Sauce Shop's founders, Pam and James Digva, who explain exactly how they make products that taste just like they weren’t made in a factory at ALL.

They have well over 20 years of food manufacturing experience, and there are just so many nuggets in this interview that we can't wait to share with you.

We talk about building your own manufacturing facility while still staying true to the craft, as well as the importance of a dedicated team you can rely on, especially in high growth and challenging times.

During the chat, Pam and James reveal their latest listing in one of the UK's largest retailers. Stay tuned until the end, as this source (sauce!!) of growth will really inspire you.

Useful links:
Sauce Shop® | UK Made Hot Sauce, BBQ Sauce & Ketchup | 35+ varieties
(27) James Digva | LinkedIn
(27) Pam Digva | LinkedIn
Sauce Shop | Facebook
Sauce Shop (@sauce_shop) • Instagram photos and videos
(31)Sauce Shop (@sauceshop) | TikTok

If this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!

You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.

Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!

Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.

Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.

Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and our social media manager, Kathryn Watts, Social KEWS.

Creators & Guests

Editor
Gyp
Head of Production & Sound
Producer
Kathryn Watts

What is Brand Growth Heroes?

Brand Growth Heroes is the leading CPG business podcast and ranks in the top 1.5% of ALL podcasts globally. With over 25 years of experience working for industry giants and mentor to over 400 scaling challenger brands, CPG brand 'lifer' Fiona Fitz chats with the founders of wildly successful consumer brands driving transformational growth in their categories, and asks the questions you wish you could.
This series is supported by Strong Roots: Good for you, Good for the planet, Good Made Easy.