Last but not least in our series on how the generations shop and pay, we get to know the Beyond Boomers. They’re our “wisdom keepers” who grew up in a time when life and business moved at a slower pace. Beyond Boomers have the lowest rates of digital payment adoption, and for many of them, technology is like a foreign language. But with a little patience, they too can become fluent.
In this episode, Danny Russell, a payment technology strategist at FIS, joins us to talk about how to empower more Beyond Boomers to use digital payment tools, why financial inclusion is so important for our elders, and how to design e-commerce experiences with the personal touch they need.
Danny Russell, a payment technology strategist at FIS, and host Erin Dangler compare notes on their Beyond Boomer relatives and talk about how to support our elders as they learn to shop and pay in the digital age:
- Why Beyond Boomers still have a fondness for cash
- How to relate the benefits of contactless payments to their interest in security and financial responsibility
- Why financial inclusion should be a priority
- How to approach our elders with empathy when teaching them tech tools
What is Financial Futures?
The way we move money is changing. Fast. We want control at the touch of a finger-print. We want to send money in real-time – to the other side of the world. We want everything in one place, integrated, seamless and on our devices. Ubiquitous, embedded, fast, standardized, frictionless and secure. Global finance trends are hurling towards a unanimous conclusion.
These are our Financial Futures.
Each episode, we size up the bleeding edge of fintech innovation and explore the trends that are already transforming the way the world pays, banks and invests across the globe. And the mechanisms we’ll need to prosper in this brave new landscape.
Is the world’s technology up to the challenge? Are we?