lipservice with Sonia Elyss

Sonia chats with Elena Duque, an Esthetician & TV beauty expert as well as someone who has been on QVC, NBC and CBS. She took her experience in skincare and social media to TikTok during the pandemic then parlayed that into hosting and TV segments. Elena walks us through her journey on TikTok and what it takes to produce a TikTok segment. We discuss TikTok Shop, being 'early' to TikTok and what it's like to lose motivation as a creator.

Elena's favorite follows:
Erin Parsons
Painted By Spencer
Erin Dugan Jurchak

In the second part of the segment, the lipservice creator hotline is open! Sonia answers two listener questions:
1. How can I plan my content and pitching around the "beauty calendar"?
2. What's the appropriate way to disclose a gifted partnership with a third party marketplace?

Want to have your question answered on the creator hotline? Join lipservice world on Geneva and drop your question in the chat! It's that easy (and free!). 
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:
Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

What is lipservice with Sonia Elyss?

Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy.

In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of the curve or a budding content creator seeking inspiration, this podcast is your go-to resource for all things beauty and business. Because in the world of beauty, success is more than skin deep.