Like any long-term relationship, the one between public relations and media has its share of ups and downs. So after many years of working together, what does the media truly think about PR? Marsha Lederman, former Western Arts Correspondent and current Opinion columnist with the Globe and Mail, will offer her view on the current relationship status and reveals the best and worst of her experiences with publicists during her long-standing career.
Public Relations is both complicated and misunderstood, so we're cutting through the surface to clear a few things up. Welcome to Deep Dive - real talk about the reality of public relations from the people who live it. From fears of cancel culture to PR pitfalls to the sliding scale of ethics, you'll hear candid conversations with proven leaders on topics that go far beyond superficial clickbait.