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Behind the Book Cover

Freddy Negrete is inarguably one of the world's greatest legends in the tattoo world. The former Chicano gang member perfected the art of "prison" black and grey tattoos before going to work for fellow tattoo legends “Good Time” Charlie Cartwright and Jack Rudy in East LA. He logged time working with Ed Hardy (who, for the uninitiated, is a real guy and not just a t-shirt line) and now makes headlines when he tattoos famous folks like Henry Styles. Despite his current celebrity status, Negrete has hardly had an easy life: the son of a Jewish woman and a Mexican father, Negrete was pretty much orphaned when both his parents went to prison. He joined a gang, entered a life of crime, started going in and out of juvie halls and prison and, along the way, became a heroin addict. Now sober over a half decade, Negrete is the co-author of a memoir based on his life, Smile Now, Cry Later: Guns, Gangs and Tattoos: My Life in Black and Gray. In this episode, we talk about how gangs provided camaraderie, making tattoo guns out of cassette tapes and his sudden spiritual awakening, among many other topics.

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Freddy Negrete is inarguably one of the world's greatest legends in the tattoo world. The former Chicano gang member perfected the art of "prison" black and grey tattoos before going to work for fellow tattoo legends “Good Time” Charlie Cartwright and Jack Rudy in East LA. He logged time working with Ed Hardy (who, for the uninitiated, is a real guy and not just a t-shirt line) and now makes headlines when he tattoos famous folks like Henry Styles. Despite his current celebrity status, Negrete has hardly had an easy life: the son of a Jewish woman and a Mexican father, Negrete was pretty much orphaned when both his parents went to prison. He joined a gang, entered a life of crime, started going in and out of juvie halls and prison and, along the way, became a heroin addict. Now sober over a half decade, Negrete is the co-author of a memoir based on his life, Smile Now, Cry Later: Guns, Gangs and Tattoos: My Life in Black and Gray. In this episode, we talk about how gangs provided camaraderie, making tattoo guns out of cassette tapes and his sudden spiritual awakening, among many other topics.

What is Behind the Book Cover?

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.

Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.

Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.

Behind the Book Cover is brought to you by Authority Network.

Find out whether a book could help grow your business:
https://www.legacylaunchpadpub.com/book-score-card