CRO Spotlight

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Although it's hotly debated, sales leadership seems to be emerging as a staple position in the career path to CRO. But at what cost?

In this episode, Warren and Lupe are joined by Serkan Honeine, Chief Revenue Officer @ Certn. They chat about how deeply roles other than sales leadership can uniquely qualify you to lead revenue, how leading an international team from the other side of the world can be simple, the biggest challenge CROs face (and the cause), why you need to find metrics that matter, and the power of saying thank you in the remote-first world.

🔗 LINKS

Connect with Serkan on LinkedIn, or at the Certn website.
You'll find Warren and Lupe on LinkedIn too.

Empower your sales team to transform their sales. Find out more about the Create Pipeline course here.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Show Notes

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Although it's hotly debated, sales leadership seems to be emerging as a staple position in the career path to CRO. But at what cost? 

In this episode, Warren and Lupe are joined by Serkan Honeine, Chief Revenue Officer @ Certn. They chat about how deeply roles other than sales leadership can uniquely qualify you to lead revenue, how leading an international team from the other side of the world can be simple, the biggest challenge CROs face (and the cause), why you need to find metrics that matter, and the power of saying thank you in the remote-first world. 

🔗 LINKS
Connect with Serkan on LinkedIn, or at the Certn website.
You'll find Warren and Lupe on LinkedIn too. 

Empower your sales team to transform their sales. Find out more about the Create Pipeline course here.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

What is CRO Spotlight?

Visit www.growthforum.io for 30-days free of The only community focused exclusively on your growth. Use the code: GROW30

Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business?

Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the show goes deep behind the scenes with the people who have been there, done that and have seen the results. The CRO Spotlight Podcast is an open, free-form conversation that digs into real issues that Revenue Leaders and CROs grapple with everyday.