Inside BS Show

Ready to hit it out of the park when you make your next sales pitch to prospective C level clients? In this show, I talk about solution selling, how to connect with CEOs, and how to pitch B2B deals to both public and private companies.

Nobody appreciates solutions more than C-suite executives. CEOs will either respond to you directly, or they’ll refer you to the right person within their company. With their endorsement, you’ll pitch from a stronger position.

Everyone assumes it’s difficult to break through to C level clients in big, publicly traded companies. But that’s not the case. Why? Because all the issues of public companies are made public!

Read your prospective company’s quarterly 10-K, and you’ll find financial information, snags they’ve encountered, and plans for the future. Also, stock analysts regularly report on publicly traded companies so that investors know whether to buy or sell. Dig into those reports and identify issues to address.

Once you know what problems your prospective client faces, do some solution selling. Bombard the CEO with letters, emails, and calls outlining how you can help or people you can introduce her/him to. Don’t talk about selling, talk about helping. Send testimonials and examples of problems you’ve solved.

To pitch solutions to a private company, look for press reports indicating what’s happening in the company. Use LinkedIn to connect with the CEO. Finally, network with bankers who can introduce you to the C level leaders of local private businesses.

Here's the bottom line: Start at the top. Connect with C level clients and pitch to their problems. Solution selling is all about doing your research, delivering value, and building lasting relationships with business decision makers.

Show Notes

Ready to hit it out of the park when you make your next sales pitch to prospective C level clients? In this show, I talk about solution selling, how to connect with CEOs, and how to pitch B2B deals to both public and private companies.


Nobody appreciates solutions more than C-suite executives. CEOs will either respond to you directly, or they’ll refer you to the right person within their company. With their endorsement, you’ll pitch from a stronger position.


Everyone assumes it’s difficult to break through to C level clients in big, publicly traded companies. But that’s not the case. Why? Because all the issues of public companies are made public! 


Read your prospective company’s quarterly 10-K, and you’ll find financial information, snags they’ve encountered, and plans for the future. Also, stock analysts regularly report on publicly traded companies so that investors know whether to buy or sell. Dig into those reports and identify issues to address. 


Once you know what problems your prospective client faces, do some solution selling. Bombard the CEO with letters, emails, and calls outlining how you can help or people you can introduce her/him to. Don’t talk about selling, talk about helping. Send testimonials and examples of problems you’ve solved. 


To pitch solutions to a private company, look for press reports indicating what’s happening in the company. Use LinkedIn to connect with the CEO. Finally, network with bankers who can introduce you to the C level leaders of local private businesses. 


Here's the bottom line: Start at the top. Connect with C level clients and pitch to their problems. Solution selling is all about doing your research, delivering value, and building lasting relationships with business decision makers.


What is Inside BS Show?

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.