Demand Gen Dialogue

Megan Heuer, former VP of Research at SiriusDecisions, was recently unveiled as the new VP of Marketing at Engagio, a company that has made notable strides in the ABM technology sector. Bringing her analyst background to the helm of the company’s marketing department, Heuer said that this is a prime opportunity for her to help the company reach “the promise of a genuine customer experience within B2B marketing.”

Show Notes

Megan Heuer, former VP of Research at SiriusDecisions, was recently unveiled as the new VP of Marketing at Engagio, a company that has made notable strides in the ABM technology sector. Bringing her analyst background to the helm of the company’s marketing department, Heuer said that this is a prime opportunity for her to help the company reach “the promise of a genuine customer experience within B2B marketing.”

Topics discussed include:
  • Heuer’s perspective on the state of account-based marketing in the B2B marketplace; 
  • Her thoughts on where Engagio sits in the market and what drew her to this position; and  
  • A discussion around the ongoing importance for better alignment within B2B companies to see better results. 

What is Demand Gen Dialogue?

Demand Gen Dialogue is Demand Gen Report’s exclusive podcast, featuring interviews with industry experts and practitioners on the latest trends and technology that are transforming B2B marketing. Join the DGR Editors as they dive into hot topics with thought leaders and discuss strategies for mastering AI, revamping your video marketing, developing influencer relationships and more.