Behind The Badge - Trailer

Hosted by SBC Sponsorship Director George Harborne and a rotating cast of SBC Editorial experts, Behind The Badge is the sports sponsorship podcast, interviewing sports teams about the commercial side of the industry.

Providing a perspective on sports that is rarely seen, we challenge global leaders to place a closer analysis on sponsorship, fan engagement and how some of the biggest names in the industry look to evolve from a commercial perspective.

What is Behind The Badge - A sports sponsorship podcast?

Hosted by SBC Sponsorship Director George Harborne and a rotating cast of SBC Editorial experts, Behind The Badge is the sports sponsorship podcast, interviewing sports teams about the commercial side of the industry.

Providing a perspective on sports that is rarely seen, we challenge global leaders to place a closer analysis on sponsorship, fan engagement and how some of the biggest names in the industry look to evolve from a commercial perspective.