Marketing Swipe File

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Summary

This episode of the Marketing Swipe File was inspired by a tweet our CEO David Cancel got tagged in recently. It hits on two big questions about growing a marketing team. Should you wait to hire a marketer until you've reached product-market fit? How do you know the right time to bring a marketer on board?

So today DG is sharing the story of his marketing journey at Drift – including his first six months where there was no product for him to market and had to grow an audience from nothing. Want to find out what qualities DG says you should look for in your first marketing hire? Listen to the full episode.

Show Notes

This episode of the Marketing Swipe File was inspired by a tweet our CEO David Cancel got tagged in recently. It hits on two big questions about growing a marketing team. Should you wait to hire a marketer until you've reached product-market fit? How do you know the right time to bring a marketer on board? 

So today DG is sharing the story of his marketing journey at Drift – including his first six months where there was no product for him to market and had to grow an audience from nothing. Want to find out what qualities DG says you should look for in your first marketing hire? Listen to the full episode.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Dave on Twitter @davegerhardt

What is Marketing Swipe File?

Welcome to the Marketing Swipe File with Dave Gerhardt!

This show is for marketers who want to learn the real tactics and strategies that the world's best marketers are using to grow their businesses today. We take you behind the scenes of marketing at Drift, offer up exclusive conversations with world-class CMOs, marketing leaders, and brand builders -- and bring you real lessons from the people changing the game in modern marketing today.

Every great marketer has a swipe file. This podcast can be yours.