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Duke: Oh, big time.

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Episode today, huh, Laurie.

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CJ: Duke, man, I know we've been gone
minute, but man, this is the return

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and it is definitely worth the wait.

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Duke: Today we have two
very special guests.

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We have Mr.

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J Benson, the man who needs No
Introduction, and we also have Mr.

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Jeff.

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Jesse.

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Guys, welcome to the.

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Jace: Hey, I'm glad to be here, man.

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Thanks for having me.

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Jeff: Happy to be here.

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Thanks.

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Duke: Okay.

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And what we are going to talk about
today is the Null Edge conference.

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Now, I didn't say
knowledge, I said null edge.

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, We all see what Jace did there.

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and man, I don't wanna take
any of Jace's thunder away.

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So, Jace, why don't you tell the
audience what knowledge is all about.

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Jace: Knowledge is a virtual
conference that I made to be the

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conference I wished I had gone to.

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I missed some things at the conference.

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, Many of us go to, on the service
style platform and when I get

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frustrated, I create and I think,
well, I could probably do that.

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Let's try it.

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And so I thought, well, I'm
gonna reach out to some folks and

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see if they'll do it, and I can
just guide them along the way.

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I tried that and they said,
this is your thing, you do it.

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Duke: Awesome.

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Let's get real brass tacks.

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What is it?

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Jace: So it's a virtual conference where
we're hitting on topics that you can

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take back to your work and bring value
to your, where you work on ServiceNow.

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it's not sales pitches,
it's not everything's ai.

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It's not Hype cycle stuff.

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It's like literally just valuable
content that people can use.

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, CJ: So what I'm feeling from this
is, this is what would happen.

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It took developer meetups, put
them all in one day, and got

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the who's of the ServiceNow
community to come and participate.

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, Jace: That's probably
a good way to put it.

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It's just like a giant conference
of developer meetups where

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they all have different topics.

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There is a topic from a developer meetup
that is here, there's 40 sessions, so

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I, it's hard to keep 'em all in my head.

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I think it's the showcasing team
hub by Roberto Alvarez, a Alonzo.

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CJ: Dude, 40 sessions.

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You just made a conference like
outta thin air and you're not like,

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yeah, no, we got three sessions
and you know, it's 40 sessions.

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That's crazy.

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Duke: How long did it take you to get
40 speakers to go to the conference?

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Jace: Do you remember how long
the call for content was, Jeff?

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I think it was, I'm not
sure how long it was.

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I think it's on the website still.

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Jeff: We had the call for
content open for roughly a month.

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a very little push from us, , as
part of the knowledge team.

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, We sent it out.

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Shared it on socials a few times, but
honestly, the community is really,

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they wanted to contribute and we got
quite a few, I think we hit 20 sessions

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within like the first two weeks.

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So the rest were just kind of, after
a few more shares, we got more.

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Duke: And now that you've actually started
talking, Jeff, why don't you give yourself

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an intro to our audience and, tell us what
brought you into the Knowledge conference.

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Jeff: Like Robert said, I'm Jeff.

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Jesse.

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I am a ServiceNow developer
lead at Accenture.

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I've got about four years of
experience on the platform.

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How I got involved in knowledge is
Jay sent me a ping for just regular

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conversation and kind of venting.

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We connected.

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He shared his idea, and
I'm gullible enough.

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I said, let's do it, and we
kind of just ran with it.

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CJ: I love how, things like this that
you create that are of this magnitude.

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And, extensiveness, right?

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Like you gotta be a little gullible.

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You gotta be a little naive
and a little innocent, right?

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Like a little bit of suspend
your disbelief in order to,

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you know, to, to actually do.

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Because if you step back and
consider it like, I'm gonna build

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a conference with 40 events, right?

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Like the enormity that might
push you to say no, but you guys,

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they just like pushed through
this and got it point anyway.

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Jace: I mean, I will say the first person
to reached out to was Chuck Tomasi.

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And I know he was, he couldn't
make the event this year and

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I felt a little bad for him.

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And, . He acknowledged that he was
interested, and so then I just took

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that as a green light to just keep PE
begging, not begging, bothering people

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to see if this was something that
other people would be interested in.

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Duke: Yeah, sometimes it just needs
to get like somebody to push the

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boulder up the hill until they
get to the other side of the hill.

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Right.

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Do you know what I love about this?

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What just was just said, Corey, is
that Jeff is coming at this with

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four years of experience, right?

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Like you don't have to be some, Super
old toothless geezer like me, uh,

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to make some stuff happen in
the org, in the ecosystem.

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You can come at it like with, um, gosh,
is it bad that I just look at four years

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and say That's a little bit of experience.

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Jace: Four years is an is is
an eternity in ServiceNow.

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Duke: Four years is a
tremendous amount of time.

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CJ: It does make me realize how long
we've been doing this, four years is

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just the distance from the, pandemic
to now, when you think about it, right?

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And right.

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Duke: wind right outta my sails, man.

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Jace: That's, yeah,

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I don't like thinking like that.

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CJ: We're.

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Duke: Do, do you, do you know
what this all reminds me of.

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Fruit devcon, wherever you guys
are around for fruit devcon.

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Jace: Oh, I wish I could have gone.

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I worked there at the time.

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I worked at fruition, but I lived
in Minnesota and so I wasn't able to

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attend and I wasn't on a team that
needed to be there, so I wasn't there.

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They had two years though.

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They had for Defcon 13 and 14.

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Duke: I remember I met so many of
my, like OG ServiceNow friends there,

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Jace: Is that where you met Matt Barran?

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, Duke: No, I met, Matt through,
, LinkedIn chat, but I met James

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Neil there and Joel Olives.

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a few other people, but man, just
recently somebody posted like an

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old video of me speaking at Fruit
Devcon, just some interview stuff

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and I'm like, who is that child?

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Like, no facial hair,
nothing like Matt Brown hair.

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No gray in sight.

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Infant.

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Stop listening to that.

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CJ: Hella idealistic.

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Duke: No.

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Okay.

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But speaking about idealistic, let's get
back to what we're here for knowledge.

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, Jace, tell us if you can, , what was
the ' cause, you know what I mean?

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Like, we all have the status quo,
like , the developer meetups knowledge.

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But what was that one thing that
just, you couldn't put it down.

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You had to say, no, I need
to build something different.

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Jace: so I ran the developer meetups
in Minneapolis, Minnesota for like.

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Four years and they're fine.

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Like I thought it was great.

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I passed that torch off to another
individual and they've been doing great

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with that stuff and that's fantastic.

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But the years that I missed
going to the conference, the

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network with folks, it really.

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That's what really bothered me when I
didn't get to go to those conferences

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and it's so hard to like have a good
networking experience with folks.

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And I'm not saying a virtual conference
is gonna give you a in-person level

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event of type of networking, but I
wanted to bring what I found from

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another online conference that was ran
by a company called Netlify who used

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a, a test software called Hopin two.

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And they had this like speed networking.

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And I wanted to bring it to
something I could make eventually.

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And then I got frustrated with the
event at the ServiceNow Knowledge event.

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And I wanted to make my own
because I'm like, why does

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everything feel like a sales pitch?

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I had a podcast with, Ty Roach
and Justin Meadows when I was

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at Knowledge this last year.

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Like the three of us came to
conclusion that like everything

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here is just to sell the new stuff.

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And like maybe I was naive and I just
didn't realize that knowledge just feels

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like a big sales event, but it can't be
the only way to have a good conference.

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Duke: Right.

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Jace: I wanted to make something
that wasn't just about sales.

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So there's no sponsors, there's
no money changing hands.

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This is all out of my pocket.

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And the individual's times we've
contributed to make this a thing.

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All the speaker's times.

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there's no bias to like force
this to be a sales event or like

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a push for this product event.

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This is just people
sharing because they can.

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Duke: It's pure.

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Jace: Yes, and I wanted the first
year to be that way, and if there is

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desire for another year, then I'll
look for sponsorships and see if we

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can't make this a self-funded thing
that makes it worthwhile to run.

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Duke: Mm-hmm.

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CJ: I love the very narrow focus of
it, this is , like you said, dude, this

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is a pure thing that is focused only
on this, and we're going to keep it.

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We skinny, we're gonna keep it, we're
gonna keep it focused so we deliver

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something that's worthwhile attending.

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I, I, I really like that so many

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Jace: I, I will say that organizing
it has definitely given me a ton more

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empathy for the folks who organize any
event that has more than 50 people.

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Duke: it's insane, right?

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. Not that I've done it myself, but just in
trying to get what small groups of people

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talking that I've been able to, like
titans of ServiceNow, CJ and the Duke,

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Jace: I mean

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Duke: you really do need to chase.

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Jace: imagine trying to schedule
a podcast with 40 people speaking.

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CJ: Ha.

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Jace: You laugh, but like
that's what this is, right?

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Jeff: that, that's episode 200.

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CJ: maybe

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Duke: That sounds like a challenge, Corey.

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Like it really does.

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CJ: it does.

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It does, man,

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Jace: You could have a, like a every
guest episode, you ring everybody back.

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CJ: all right, man.

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J, you, uh, you cooking my gas over there?

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Duke: Jason's gonna have, Jason's
gonna have to come three times

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in the same episode since,

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Jace: Oh man.

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Me and me and Andrew Barnes.

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Both, I think.

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Right.

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Duke: um, have, we

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CJ: back with a different hat on.

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Could leave, come back
with another hat on.

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Jace: No, but I mean,
it's, it's been fantastic.

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And , the team's been helping out.

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There's a list of contributors
on the website, Jeff, Jesse here.

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He's the guy behind the website initially,
so like that's been a huge help.

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CJ: I love the website.

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Duke: Yeah.

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I'm just going to it right now.

00:11:01.071 --> 00:11:01.461
Don't worry.

00:11:01.471 --> 00:11:03.211
, We're gonna have a link in
the description below, so

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Jace: And like the design of
the logos, that's like Courtney

00:11:05.911 --> 00:11:07.531
Brewster and Carlene Carter.

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They work together for like some
of the branding and logoing and

00:11:10.981 --> 00:11:13.171
like, I don't have those skills.

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CJ: shout out to Carlene.

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That's my dog.

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Duke: It is a very nice website.

00:11:17.479 --> 00:11:21.483
It's very clean and let's just do a
quick look at some of the speakers.

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we go to Sarah Tolson, Kevin Clark.

00:11:24.853 --> 00:11:25.783
Tim Woodruff.

00:11:25.916 --> 00:11:26.816
Chuck Tomasi.

00:11:26.816 --> 00:11:27.626
Ty Roach.

00:11:27.656 --> 00:11:28.526
Is Chuck still going?

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I thought you said he might not be

00:11:29.771 --> 00:11:33.101
Jace: No, Chuck is, Chuck is, he
couldn't go to knowledge this last

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year, but knowledge, I asked him if
he could be part of it, and then,

00:11:36.971 --> 00:11:38.471
yeah, he, he, he was all about it.

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So I'm super excited that he
was able to, , to help steer

00:11:42.581 --> 00:11:45.641
the direction of some of these
conferences, discussions and choices.

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Duke: We got Michael Snick.

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I'm just going off the people
that I know by name here.

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There's tons of them.

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Atto, Grover, Gregory Yu, Al.

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Wow.

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He got like all ki Han Sho

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Jace: James Neil,

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Duke: James Neil Aud

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Jace: Meg Scow,

00:12:02.243 --> 00:12:07.253
Duke: like Chris Chu, like it's just, I'm
not even halfway through the list here.

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Jace: Andrew Chuin,

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Duke: Mike Scow like.

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Jace: Coy, the guy behind
SNU Tills, who literally

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Duke: Benson, that guy's
got a thing or two to say.

00:12:15.338 --> 00:12:16.478
Jace: don't have any sessions.

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I just have opening and closing ceremony.

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I figure out they see enough as it is.

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Duke: So it's a, it is a who's who.

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And then some of people who've
always got valuable stuff to say.

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And let's take a look at some of the
topics and sessions like, so James

00:12:30.428 --> 00:12:32.048
Neil's gonna talk about explore.

00:12:32.078 --> 00:12:33.608
That's super awesome.

00:12:33.834 --> 00:12:36.864
pow And Kumar Singh is gonna
talk about performance tooling,

00:12:37.374 --> 00:12:39.684
avoiding migration pitfalls.

00:12:40.344 --> 00:12:41.994
Jace: is talking about two week upgrades.

00:12:41.994 --> 00:12:42.204
Chris?

00:12:42.954 --> 00:12:44.124
Duke: oh yeah, that'll be great.

00:12:44.124 --> 00:12:45.234
Two week upgrades.

00:12:45.804 --> 00:12:46.284
Jace: Yep.

00:12:46.704 --> 00:12:47.364
Duke: Wow.

00:12:47.754 --> 00:12:49.854
Uh, monitoring integrations like,

00:12:50.166 --> 00:12:53.316
Jace: And then we got some people
from like proper ServiceNow there

00:12:53.316 --> 00:12:57.246
even, I didn't expect that to like to
actually talk about ServiceNow stuff.

00:12:58.056 --> 00:13:01.686
I was, I wasn't sure how I felt
about it when they submitted and

00:13:01.686 --> 00:13:02.591
then I was like, well, you know what?

00:13:03.226 --> 00:13:04.606
If they wanna talk, let 'em talk.

00:13:05.146 --> 00:13:07.396
So there's Elany, I don't know
if I'm saying her name right.

00:13:07.456 --> 00:13:08.416
, Elaia Beaver.

00:13:08.836 --> 00:13:12.526
She's like a doctorate who's
talking about the accessibility and

00:13:12.526 --> 00:13:16.576
localization features and now assist
and some free open source tool.

00:13:16.716 --> 00:13:16.746
Duke: Oh,

00:13:16.956 --> 00:13:17.226
CJ: man.

00:13:17.226 --> 00:13:19.116
That never gets any coverage this.

00:13:19.116 --> 00:13:19.386
That's

00:13:19.506 --> 00:13:20.711
Duke: Seriously, right?

00:13:20.901 --> 00:13:21.191
Like

00:13:21.321 --> 00:13:21.741
Jace: Right.

00:13:22.071 --> 00:13:24.891
And then Mo, I don't know
if I'm saying the guy's last

00:13:24.891 --> 00:13:27.381
name, Mo Moger, Mo, whatever.

00:13:27.531 --> 00:13:29.241
He's doing some jumpstart AI thing.

00:13:29.451 --> 00:13:29.751
Now.

00:13:29.871 --> 00:13:32.241
I did wanna like not emphasize ai.

00:13:32.241 --> 00:13:34.551
I think there's like five
or six talks that talk about

00:13:34.551 --> 00:13:37.431
ai, but of 40, that's not bad

00:13:37.838 --> 00:13:39.938
CJ: Yeah, I think that's a,
I think that's a pretty good

00:13:39.938 --> 00:13:42.338
proportion there, you can't miss ai.

00:13:43.568 --> 00:13:47.558
And you know, and I, and it is funny how
society's kind of breaking down right now,

00:13:47.558 --> 00:13:49.528
you kinda get in , these two camps, right?

00:13:49.528 --> 00:13:52.858
As folks who are like, yeah,
AI is great and I'm using it.

00:13:52.858 --> 00:13:56.458
And then you've got AI cynics
who are like, yeah, whatever.

00:13:56.698 --> 00:13:58.008
And to me, right?

00:13:58.008 --> 00:14:01.278
Like, I just think this is one of those
things you're never gonna escape anymore.

00:14:01.608 --> 00:14:03.828
And so you can't get rid,
you can't get rid of it.

00:14:03.828 --> 00:14:07.268
But I also definitely understand
the need to not have an entire

00:14:07.268 --> 00:14:08.978
conference that's devoted to it.

00:14:09.413 --> 00:14:13.463
And just to hide the other stuff that
is also traditional ServiceNow that, you

00:14:13.463 --> 00:14:14.993
know, folks are using day to day as well.

00:14:15.723 --> 00:14:18.033
Jace: Right, like there's a
session just on flow debugging.

00:14:18.063 --> 00:14:22.163
I know, Robert, you have a
fantastic video on adding, the

00:14:22.193 --> 00:14:24.023
correct way to air out of a flow.

00:14:24.233 --> 00:14:24.593
Right.

00:14:24.616 --> 00:14:28.786
I'm sure that Selma Shake will
talk about that kind of stuff in

00:14:28.786 --> 00:14:31.726
that session, and that's fantastic.

00:14:32.176 --> 00:14:35.146
Duke: What I like about this
is the value proposition of

00:14:35.146 --> 00:14:36.406
whatever they're talking about.

00:14:36.406 --> 00:14:40.486
Like conversations, I'm, always drawn
into, Are ones where it's like, okay,

00:14:40.486 --> 00:14:44.036
like let's talk about the benefits
of this and there's always a, primary

00:14:44.036 --> 00:14:48.613
point of blah, blah, blah ai, and I'm
like, AI isn't necessarily the point.

00:14:48.703 --> 00:14:51.583
You know, I just want value.

00:14:51.583 --> 00:14:55.603
If AI gets me that value, then that's
just the vehicle that drove me there,

00:14:56.233 --> 00:15:00.043
but I'd have been just as happy if
you improve my life X percent by,

00:15:00.493 --> 00:15:01.843
I don't know, something, not ai.

00:15:02.058 --> 00:15:03.468
Jace: Like float debugging, right?

00:15:03.468 --> 00:15:05.043
Like being able to find
those problems faster.

00:15:05.763 --> 00:15:06.393
Duke: Yes.

00:15:06.493 --> 00:15:08.358
Jeff: lot of, we wanted to highlight.

00:15:08.973 --> 00:15:11.793
Something like Jason mentioned
before, that's useful.

00:15:11.793 --> 00:15:16.889
Now, there are a lot of customers out
there that aren't ready for AI and

00:15:16.889 --> 00:15:22.523
now assist or aren't going to purchase
it, so we wanted to give people from

00:15:22.523 --> 00:15:25.989
those customers, those clients, the
ability to learn something that's not

00:15:25.989 --> 00:15:28.134
tied to AI so they can use it now.

00:15:28.624 --> 00:15:29.439
CJ: See what you did there.

00:15:33.149 --> 00:15:34.409
Jeff: Completely unintentional.

00:15:39.314 --> 00:15:41.444
Jace: but like Sessions, I'm
looking forward to probably the

00:15:41.444 --> 00:15:46.094
most, this might not seem like it'd
be one, but there's one by Karen.

00:15:46.159 --> 00:15:49.316
Kay, who's talking about field
service management at work, that's

00:15:49.316 --> 00:15:50.516
all I'm looking into right now.

00:15:50.516 --> 00:15:54.146
It's all I'm working on, so any
content I can consume around field

00:15:54.146 --> 00:15:55.916
service management is like it.

00:15:56.486 --> 00:15:59.966
I haven't had a chance to connect
with that speaker specifically

00:16:00.056 --> 00:16:03.836
individually, but I can't wait to
see what she put together and I

00:16:03.836 --> 00:16:05.546
can't wait to hear her session.

00:16:05.933 --> 00:16:08.063
, CJ: Sorry, a bit, bit of
a little small tangent.

00:16:08.063 --> 00:16:10.493
Is Phil management picking up right now?

00:16:10.553 --> 00:16:14.303
I mean, I remember when it was first
Introed and I, you know, I kind of got

00:16:14.303 --> 00:16:18.863
a little bit, but like the, the, the man
ride out and so I kind of left it alone.

00:16:19.316 --> 00:16:22.736
Jace: I think it just depends on who your
clients are and where you work, right?

00:16:23.426 --> 00:16:26.606
If you work for a company that
installs hardware at customer

00:16:26.606 --> 00:16:30.146
sites, like Field Service Management
is gonna be a, a shoe in, right?

00:16:30.836 --> 00:16:33.226
You're gonna have to argue
not to get it in ServiceNow.

00:16:34.443 --> 00:16:35.313
CJ: Yeah, I definitely see that.

00:16:35.456 --> 00:16:37.286
Jace: there's plenty of
customers that are like that.

00:16:37.629 --> 00:16:41.139
So is it gonna be a big customer
base that's gonna have that Maybe?

00:16:41.213 --> 00:16:42.113
I don't think it's gonna be huge.

00:16:42.113 --> 00:16:45.263
I think it's gonna be much smaller
than any IT service management stuff.

00:16:45.683 --> 00:16:49.013
But you could say something similar
around like the HR SD product and

00:16:49.013 --> 00:16:52.643
ServiceNow, which there's another talk
by Sabrina Etheridge and I did get a

00:16:52.643 --> 00:16:56.693
chance to meet up with her and I did a
whole bunch of HR SD stuff when I was

00:16:56.693 --> 00:16:58.313
at a past employer and I learned like.

00:16:58.398 --> 00:17:01.578
Five things in that like 20
minute talk that she demoed to me.

00:17:02.268 --> 00:17:06.868
So I am super excited if anybody's talk
measures up to what I've seen already.

00:17:07.408 --> 00:17:08.728
Duke: That's amazing, dude.

00:17:08.728 --> 00:17:11.908
Maybe let's talk a little bit
about what it took to get you here.

00:17:12.308 --> 00:17:15.518
I heard you had a meeting with Sabrina,
so she could walk you through her present.

00:17:15.518 --> 00:17:17.698
Have you personally
vetted each presentation?

00:17:18.103 --> 00:17:21.163
Jace: I was gonna try to, but
there's 40 of them and there's

00:17:21.206 --> 00:17:25.799
six of us that are active in like
this, , group that's organizing this.

00:17:26.116 --> 00:17:29.369
And when I started to try to do
this, it was like a few weeks ago

00:17:29.543 --> 00:17:32.629
and there's only a month and a half
until the session, till October

00:17:32.629 --> 00:17:34.309
17th and now there's even less time.

00:17:34.309 --> 00:17:35.854
There's like 20 days as of recording.

00:17:36.053 --> 00:17:39.533
So to meet with them, I had meet with
one a day or we'd have somebody had

00:17:39.533 --> 00:17:40.793
to meet with them like one a day.

00:17:40.993 --> 00:17:41.893
that's what I started with.

00:17:41.893 --> 00:17:44.293
And then I moved to having office hours.

00:17:44.893 --> 00:17:48.193
I need to recommunicate that to all the
speakers in case they have questions.

00:17:48.523 --> 00:17:51.373
But I've probably met with like
10 of these people individually.

00:17:51.463 --> 00:17:54.763
I've messaged every one of them
either on email or LinkedIn.

00:17:54.953 --> 00:17:56.933
Duke: how did you decide
on who gets a spot.

00:17:57.483 --> 00:18:00.033
Jace: that was gonna be a whole
thing and I was gonna cut it down,

00:18:00.123 --> 00:18:01.293
but then I thought, you know what?

00:18:01.473 --> 00:18:04.473
If we just make 'em all 15 minute
sessions, except for the ones that

00:18:04.473 --> 00:18:08.013
I've already promised half hours to,
we can just have everybody speak.

00:18:08.259 --> 00:18:09.759
So you guys get the whole gamut.

00:18:10.119 --> 00:18:11.589
We didn't cut anybody.

00:18:12.579 --> 00:18:13.569
Oh, sorry about that.

00:18:14.576 --> 00:18:14.876
Duke: That's okay.

00:18:14.876 --> 00:18:15.746
That's what D script is for.

00:18:16.094 --> 00:18:19.574
Jace: There was, one session that
somebody posted and they had something

00:18:19.574 --> 00:18:20.684
come up and they had to cancel.

00:18:21.074 --> 00:18:24.074
. There's been a couple like rearrangements
where people are like, oh, I can't do

00:18:24.074 --> 00:18:25.874
it at that time for x, y, z reason.

00:18:25.874 --> 00:18:26.504
Can you move it?

00:18:27.104 --> 00:18:30.244
And we've been, shuffling the
schedule around some and some

00:18:30.244 --> 00:18:31.804
others are like, I need 30 minutes.

00:18:31.804 --> 00:18:33.214
I can't do it in 15.

00:18:33.451 --> 00:18:35.041
that's been really fantastic too.

00:18:35.559 --> 00:18:37.029
Duke: So how does it work logistically?

00:18:37.029 --> 00:18:40.029
Is it just like one long,
one day long stream or.

00:18:40.544 --> 00:18:43.154
Jace: So we're using a
product called RingCentral.

00:18:43.184 --> 00:18:47.294
RingCentral acquired hopin two,
I think a year or two years ago.

00:18:47.548 --> 00:18:51.968
and RingCentral gives you , a platform,,
where you can have a list of sessions

00:18:51.968 --> 00:18:56.451
where people can jump in and out of,
When you RSVP'd, you're added to a list

00:18:56.451 --> 00:19:00.111
of people who get the emails, like when
the event's starting to join the event,

00:19:00.471 --> 00:19:03.591
there'll be a chat on the right, and
then on the left there'll be sessions

00:19:03.621 --> 00:19:07.761
and every hour there'll be two, at
least two sessions that are happening.

00:19:08.011 --> 00:19:09.271
and you can pick between them.

00:19:09.271 --> 00:19:10.231
You can jump around.

00:19:10.304 --> 00:19:13.364
so it isn't like a single
stream, if you will.

00:19:13.803 --> 00:19:17.098
CJ: when you were scheduling , the
sessions, were you, looking at,

00:19:17.278 --> 00:19:20.518
okay, I, I've got two HR sessions
and I wanna put them in the same

00:19:20.518 --> 00:19:21.928
hour, that sort of thing, and.

00:19:22.993 --> 00:19:27.133
Jace: I asked some folks for some input
on the schedules and I, didn't necessarily

00:19:27.133 --> 00:19:30.853
come up with the whole thing myself,
but this is kind of where things landed.

00:19:31.123 --> 00:19:34.959
I definitely put things in a way
that, Sessions that I wouldn't wanna

00:19:34.959 --> 00:19:36.429
have competing aren't competing.

00:19:36.633 --> 00:19:41.806
And so , I think at the 1230 hour, there's
four sessions unfortunately, but two

00:19:41.806 --> 00:19:45.706
of them are very product specific, like
I think the HRSD one is at the time.

00:19:45.706 --> 00:19:48.989
And, maybe the sales to
procurement one is at the time.

00:19:49.221 --> 00:19:52.881
And then there's an AI talk at the time
and something else at the time, and I'm

00:19:52.881 --> 00:19:57.281
not happy about that one situation, but
it's like playing a bad game at Tetris

00:19:59.501 --> 00:20:02.494
because like, you don't, you
don't wanna set somebody up so

00:20:02.494 --> 00:20:03.934
nobody attends their session.

00:20:03.964 --> 00:20:07.608
But at the same time, you want
people to have sessions that

00:20:07.608 --> 00:20:08.958
they can do something with.

00:20:09.108 --> 00:20:09.498
Right.

00:20:10.488 --> 00:20:14.238
Imagine if for the 10 o'clock hour,
there was a session on HRSD and a

00:20:14.238 --> 00:20:18.678
session on field service management
and you don't use either HRSD or field

00:20:18.678 --> 00:20:23.294
service management,  like that'd be
a lost half hour or last 15 minutes.

00:20:23.594 --> 00:20:26.584
So, I think we staggered it so
that it's good, but once the

00:20:26.584 --> 00:20:28.418
schedules went out, it's more solid.

00:20:28.478 --> 00:20:30.128
I don't wanna change it
because then it requires

00:20:30.128 --> 00:20:32.048
communication to the speakers and.

00:20:32.099 --> 00:20:35.489
People's expectations of when these things
are gonna be, because unfortunately,

00:20:35.969 --> 00:20:37.139
some employees won't get the.

00:20:37.331 --> 00:20:40.661
, Agency to like just take the day
off and attend to all of them.

00:20:41.261 --> 00:20:45.371
They might only be allowed to take off,
you know, an hour or two to see the

00:20:45.371 --> 00:20:46.781
sessions that they think are important.

00:20:46.781 --> 00:20:50.231
And it would be really unfortunate if they
like said, yeah, between nine and 10, I'm

00:20:50.231 --> 00:20:52.181
busy because I'm in attendance conference.

00:20:52.181 --> 00:20:53.531
And then that session moved.

00:20:53.591 --> 00:20:54.611
Like, wouldn't that be awful?

00:20:55.301 --> 00:20:59.831
So I'm trying really hard not to adjust
those schedules as much as I can, but

00:20:59.831 --> 00:21:02.411
I'm understanding why the schedules slip.

00:21:02.531 --> 00:21:04.751
Even at the bigger
conference we all go to.

00:21:05.246 --> 00:21:08.576
Which I didn't realize before, and
now it makes a lot more sense being

00:21:08.576 --> 00:21:09.801
on the organizing side of this.

00:21:10.709 --> 00:21:11.249
CJ: Nice.

00:21:11.309 --> 00:21:13.269
So, , one other thing around that.

00:21:13.449 --> 00:21:15.879
So let's say I show up at at 11, right?

00:21:15.879 --> 00:21:18.429
And then there's HRSD and
field services and you know, I

00:21:18.429 --> 00:21:19.419
don't use either one of those.

00:21:19.419 --> 00:21:20.859
I'm not really interested
in either one of those.

00:21:21.069 --> 00:21:21.879
You can have like a live.

00:21:21.939 --> 00:21:25.074
Hours where folks can hang out and while
those kind of sessions are going on,

00:21:25.479 --> 00:21:29.409
Jace: there is this networking thing
that I'm gonna be emphasizing people

00:21:29.409 --> 00:21:33.249
do at the noon hour or 11 o'clock,
depending on where you are, right?

00:21:33.503 --> 00:21:35.363
you can chat in the whole conference.

00:21:35.363 --> 00:21:37.733
There's nothing stopping you from
chatting with everybody in the

00:21:37.733 --> 00:21:40.136
conference, in the overarching space.

00:21:40.136 --> 00:21:41.946
A but,  there will be an expo hall.

00:21:42.511 --> 00:21:46.848
I offered every speaker an expo hall
spot where they could put like a project

00:21:46.848 --> 00:21:50.028
that they're working on or if they wanted
their employer to operate that expo

00:21:50.028 --> 00:21:52.188
hall, they can do that, that expo booth.

00:21:52.818 --> 00:21:54.468
And some of them have taken me up on that.

00:21:54.468 --> 00:21:57.498
Some of them decided they didn't want
anything to do with it, and that's fine.

00:21:58.038 --> 00:22:01.618
But that's another place where people
can go and check out during the event,

00:22:01.618 --> 00:22:03.928
if there's a session that doesn't meet
up to what they wanna meet up with.

00:22:04.483 --> 00:22:04.903
CJ: Oh, that's.

00:22:05.570 --> 00:22:08.323
Jace: But it's just been
a lot of herding cats.

00:22:09.070 --> 00:22:11.350
I've got two kids, they're nine and 11.

00:22:11.350 --> 00:22:13.420
I was bringing them to
school a couple weeks ago.

00:22:13.450 --> 00:22:16.600
'cause in Minnesota, we started school
later than a lot of places, I guess.

00:22:16.733 --> 00:22:20.153
And I kept noticing how
organized my kids' teachers were.

00:22:20.273 --> 00:22:24.143
Like every table has their name
like taped to it with a folder

00:22:24.143 --> 00:22:28.163
of their book stuff, their papers
and pencils and this kind of jazz.

00:22:28.703 --> 00:22:32.513
And I was thinking, oh, I wish I had
been that organized for this conference.

00:22:33.278 --> 00:22:36.363
CJ: Man, can I tell you I
would love a session on that

00:22:38.753 --> 00:22:40.223
Jace: Just to be organized like that,

00:22:40.328 --> 00:22:43.808
CJ: just to be organized, dude,
like I am all over the place, right?

00:22:43.988 --> 00:22:45.638
I get things done through brute force

00:22:47.213 --> 00:22:48.953
Jeff: It, it started out well.

00:22:49.036 --> 00:22:53.140
we did start out well with
organization, but the larger we

00:22:53.140 --> 00:22:57.266
got, the less organized it got, and
it was, it was more difficult to

00:22:57.326 --> 00:22:57.776
Jace: we got?

00:22:58.286 --> 00:22:58.766
Jeff: Yeah.

00:22:58.946 --> 00:23:00.926
The more sessions, the more speakers.

00:23:01.148 --> 00:23:04.883
The more time zone spread that we
got, it got a lot more difficult.

00:23:05.176 --> 00:23:09.136
Jace: Yeah, initially there was desire
to have this thing go across the

00:23:09.136 --> 00:23:14.236
Atlantic or across the Pacific, like
have speakers in their local time

00:23:14.236 --> 00:23:17.941
zones in  Britain or Australia, but
that would be a lot longer events.

00:23:18.616 --> 00:23:20.416
Be a lot more, I think, difficult.

00:23:20.476 --> 00:23:23.160
Like I was open to it, but I'm like,
somebody else is gonna have coordinate

00:23:23.160 --> 00:23:25.680
what events those are gonna be
because I don't know who's gonna be

00:23:25.680 --> 00:23:29.576
speaking and I don't know how many
people would attend at those hours,

00:23:30.790 --> 00:23:33.070
Duke: What was the hardest
part of the whole thing so far?

00:23:33.987 --> 00:23:39.687
Jace: I mean, so far it's been just
gathering things and sharing it, I think,

00:23:40.017 --> 00:23:44.507
which doesn't sound hard when I say it
out loud, but it's organizing all this

00:23:44.507 --> 00:23:48.520
stuff, getting everybody on the same page
this is what we're gonna do, here's how

00:23:48.520 --> 00:23:51.000
we're gonna do it, and that kind of stuff.

00:23:51.000 --> 00:23:52.847
And thankfully, like, Chuck, he's.

00:23:53.279 --> 00:23:57.149
Obviously been a keynote speaker for
large conferences for many years and

00:23:57.149 --> 00:24:01.085
organized this podcast and he's like
steering that stuff and Carlene Carter,

00:24:01.085 --> 00:24:03.242
she's just as organized in my opinion.

00:24:03.385 --> 00:24:07.309
there's been a lot of help with trying
to keep that stuff going pretty smoothly,

00:24:07.879 --> 00:24:09.589
but probably my hardest struggle.

00:24:10.159 --> 00:24:14.239
Right now has been just getting
better at using the streaming software

00:24:14.239 --> 00:24:17.389
that we've decided to go with,
which is the RingCentral platform.

00:24:17.509 --> 00:24:20.899
But I think it's gonna be fantastic
'cause I've done a bunch of tests with it.

00:24:20.899 --> 00:24:24.262
I've done a bunch of sessions with
it already, and for all the troubles

00:24:24.262 --> 00:24:27.622
that I have with it, I think it's just
me picking on the nuance of it now.

00:24:27.984 --> 00:24:31.577
Jeff: the hardest part for me, probably
the organization piece, assisting

00:24:31.577 --> 00:24:36.724
where possible and, doing my best,
to support Jace he had the idea, I

00:24:36.724 --> 00:24:40.294
really wanted to make this happen, so
anytime he came to me and was like,

00:24:40.294 --> 00:24:42.034
Hey, do you think we can do this?

00:24:42.184 --> 00:24:45.784
I immediately wanted to dive in and
try and make it happen, , just for him,

00:24:45.844 --> 00:24:49.444
because he put so much into it, just to
support him on this, journey for this.

00:24:49.774 --> 00:24:53.344
Jace: There was that one time,
Jeff, I wasn't in tears, but I was

00:24:53.344 --> 00:24:54.894
beat, , I didn't know what to do.

00:24:55.072 --> 00:24:58.522
I asked for help from that group
that I had set up on Basecamp,

00:24:58.552 --> 00:25:02.009
and it was like a page along and
pretty much plead  somebody help me.

00:25:02.039 --> 00:25:06.239
I've got these like 17 things that need
doing and I don't know how to do half

00:25:06.239 --> 00:25:11.329
of them,  but thankfully between Jeff,
Jesse, Andia Moore and other individuals

00:25:11.329 --> 00:25:14.575
that I can't think of off the top of my
head, they all stepped up and helped out

00:25:14.575 --> 00:25:16.795
and helped me get past that hard part.

00:25:17.575 --> 00:25:19.735
Me asking for help is a
hard thing for me to do.

00:25:20.355 --> 00:25:23.295
CJ: I totally sympathize,
but how cool is that?

00:25:23.542 --> 00:25:27.379
That we put out the call people
answered that's this community.

00:25:27.409 --> 00:25:28.669
That's what I love about it.

00:25:29.279 --> 00:25:31.594
man, that, that just, that
gives me the warm and fuzzies.

00:25:33.359 --> 00:25:35.929
Duke: Now, if you could have
any one outcome of the Knowledge

00:25:35.929 --> 00:25:37.634
conference, what would it be?

00:25:37.924 --> 00:25:42.304
Jace: I would like to see enough people
express interest into it to make it

00:25:42.304 --> 00:25:46.714
its own thing that makes it viable
for me to operate with other people

00:25:46.714 --> 00:25:48.559
in a way that makes sense financially.

00:25:48.920 --> 00:25:52.070
What I mean by that is it offsets
enough of someone's income that

00:25:52.070 --> 00:25:56.150
they can do it part-time, like take
off like a few weeks to operate it.

00:25:56.517 --> 00:25:56.877
Right.

00:25:57.147 --> 00:25:57.897
That'd be very cool.

00:25:57.897 --> 00:26:02.664
In my opinion that or, change maybe
it to, instead of being like a.

00:26:02.812 --> 00:26:04.555
Conference about these things.

00:26:04.555 --> 00:26:05.995
Maybe there's two of them.

00:26:05.995 --> 00:26:10.652
Maybe one is by developers, for developers
to understand what they can do to more

00:26:10.652 --> 00:26:14.689
a new talent meets hiring employers.

00:26:14.825 --> 00:26:16.265
that'd be very cool to do as well.

00:26:16.265 --> 00:26:16.445
L.

00:26:17.142 --> 00:26:19.299
CJ: I love the perspective of making.

00:26:19.299 --> 00:26:23.982
This self-sustaining, Because if
anything's going to endure, it has

00:26:23.982 --> 00:26:29.562
to be that ability for it to exist on
its own and you know, and sometimes

00:26:29.562 --> 00:26:31.272
that's entirely volunteer led, right?

00:26:31.272 --> 00:26:34.252
And , you just get enough people
who have a passion for it and they

00:26:34.252 --> 00:26:36.322
donate the time and things work out.

00:26:36.322 --> 00:26:39.082
I'm on the board of a number
of nonprofits here locally.

00:26:39.339 --> 00:26:44.769
but then sometimes that is we need someone
who has a particular set of skills.

00:26:45.094 --> 00:26:47.284
And that particular set of
skills needs to be hired.

00:26:48.114 --> 00:26:53.214
And so how do you get that without
asking for donations and then, hoping

00:26:53.214 --> 00:26:57.174
that you meet the goal every year so
the conference can, on one of the local

00:26:57.174 --> 00:27:01.734
nonprofits that I, I'm a part of, we put
on a, a local, neighborhood fest, And.

00:27:02.109 --> 00:27:06.189
Every year it is hand to mouth trying
to see if we're gonna make it or get

00:27:06.189 --> 00:27:09.159
enough money to make sure that we
can do everything that we want to do.

00:27:09.309 --> 00:27:11.709
Renting the stage food,
so on and so forth.

00:27:11.769 --> 00:27:15.699
So like, there's definitely something
to be said about having an event and

00:27:15.699 --> 00:27:18.879
making it self-sustaining so that
you don't have to worry about that

00:27:18.879 --> 00:27:23.769
part and you can focus on making the
event better year after year, after.

00:27:24.449 --> 00:27:28.372
Jace: Yeah, I mean, self-sustaining would
be the best outcome that this could have.

00:27:28.585 --> 00:27:30.115
But that's hard to achieve.

00:27:30.159 --> 00:27:33.249
right now we're operating at
super lean because I don't wanna

00:27:33.249 --> 00:27:34.989
spend more money than I have to.

00:27:35.949 --> 00:27:39.369
We're still at over a thousand dollars
spent already, and that's not including

00:27:39.369 --> 00:27:42.669
the people's time that people put
in, and I would love to give money

00:27:42.669 --> 00:27:47.199
or give some sort of compensation
to every speaker, to every person.

00:27:47.689 --> 00:27:49.189
I'm sorry if that's picking up on the mic.

00:27:49.189 --> 00:27:49.999
My dog is.

00:27:50.809 --> 00:27:51.289
Duke: That's okay.

00:27:51.289 --> 00:27:52.159
He's got something to say.

00:27:52.339 --> 00:27:53.239
Jace: He is got something to say.

00:27:53.779 --> 00:28:00.109
He's, he's unhappy with the situation of,
of, of non self-sustaining conferences.

00:28:01.032 --> 00:28:04.007
but no, I mean, this year, totally
peer intent, no bias, no outside money.

00:28:05.447 --> 00:28:08.507
Next year, I'm definitely gonna be
using some of the details that I was

00:28:08.507 --> 00:28:11.597
asking when people registered because
like I asked a couple questions like,

00:28:11.597 --> 00:28:13.152
what's your relationship to ServiceNow?

00:28:13.757 --> 00:28:14.717
Are you new to service?

00:28:14.722 --> 00:28:17.117
Are, are you expect, you
know, exploring ServiceNow?

00:28:17.837 --> 00:28:18.767
Are you a customer?

00:28:18.767 --> 00:28:19.607
Are you a partner?

00:28:19.757 --> 00:28:20.717
Do you work at ServiceNow?

00:28:21.107 --> 00:28:21.557
Right?

00:28:22.157 --> 00:28:24.827
So like those kinds of questions
and like, where do you work?

00:28:24.827 --> 00:28:28.187
And that kind of stuff I think is
really gonna be useful if I go to, if

00:28:28.187 --> 00:28:30.077
we go to seek sponsorship next year.

00:28:30.794 --> 00:28:35.804
Because then it'll tell those people who
would give money what eyeballs would be in

00:28:35.804 --> 00:28:37.934
front of whatever it is they wanna share.

00:28:38.324 --> 00:28:39.817
Duke: Have you looked into GoFundMe or.

00:28:40.614 --> 00:28:41.334
Jace: I haven't,

00:28:41.439 --> 00:28:43.989
Duke: a donation platform
and just have itself.

00:28:44.459 --> 00:28:47.334
Jace: I, I haven't, I just wanted
to self-fund this first one.

00:28:47.334 --> 00:28:51.114
So there wasn't any expectation
of anybody for money stuff.

00:28:51.714 --> 00:28:54.804
But I think the biggest cost
is the time that people put in.

00:28:55.552 --> 00:28:56.002
Duke: Yeah.

00:28:56.052 --> 00:28:57.972
building things definitely costs time,

00:28:58.722 --> 00:29:00.732
Jace: Well, right, and then
what is your time worth?

00:29:00.732 --> 00:29:03.642
Like right now, I'm putting in
at least four hours a week on

00:29:04.027 --> 00:29:04.447
Duke: Mm-hmm.

00:29:05.262 --> 00:29:05.682
Jace: Right.

00:29:06.197 --> 00:29:06.317
Duke: Yep.

00:29:06.552 --> 00:29:08.952
CJ: Yeah, and you've
announced it, way back what?

00:29:09.192 --> 00:29:10.242
Beginning of the summer.

00:29:10.242 --> 00:29:14.322
So you know, you've probably been
putting in four plus hours a week on

00:29:14.322 --> 00:29:16.392
it for several months at this point.

00:29:16.714 --> 00:29:20.104
plus everyone else that you have helping
you out and, and, and the amount of

00:29:20.104 --> 00:29:23.974
time that they're putting into it and
the speakers to Rob's point, right?

00:29:23.974 --> 00:29:28.174
The speakers and getting, polishing
up their, whatever they're building

00:29:28.174 --> 00:29:31.530
and whatever their, talking points
are and things of that nature, right?

00:29:31.530 --> 00:29:33.960
I, there's a lot of time that goes
into this stuff and as far the,

00:29:34.230 --> 00:29:38.024
the benefit of the larger community
and man, I just can't say how.

00:29:38.614 --> 00:29:42.784
You know, happy and proud I am of you, of
you, of doing this, something like this.

00:29:42.784 --> 00:29:47.680
Like this is major, the give back
dude, and it is, is incredible.

00:29:48.804 --> 00:29:49.284
Jace: Thank you.

00:29:50.274 --> 00:29:53.094
Wouldn't it be possible without the
people helping me, like Jeff, Jesse,

00:29:53.124 --> 00:29:59.554
Kalisha Moore, Chuck Tomasi, Carlene
Carter, Justin Meadows, Slava, SI

00:29:59.554 --> 00:30:00.904
can't think of the other names.

00:30:00.934 --> 00:30:01.804
Anybody I'm missing there, Jeff?

00:30:02.244 --> 00:30:03.234
Jeff: Courtney Brewster.

00:30:03.504 --> 00:30:04.014
Jace: Courtney.

00:30:04.014 --> 00:30:04.314
Yep.

00:30:04.494 --> 00:30:05.934
Wouldn't be possible without her either.

00:30:07.329 --> 00:30:10.909
Jeff: Her being able to design all
the social stuff, , with Carlene

00:30:11.029 --> 00:30:13.512
really made things realistic.

00:30:13.512 --> 00:30:18.282
It gave the speaker something to share for
their sessions, allowed us to share early.

00:30:18.445 --> 00:30:20.815
cause I'm like, Jace, I
don't have design skills.

00:30:21.049 --> 00:30:23.239
if AI can't create it for
me, it's not happening.

00:30:23.669 --> 00:30:24.929
CJ: Huh, me too, man.

00:30:27.899 --> 00:30:29.549
you know what would be really interesting?

00:30:29.629 --> 00:30:33.989
After the conference wraps, , if
you, , come back together and you do

00:30:33.989 --> 00:30:36.759
it behind the scenes that this is what
it took to actually get this going.

00:30:37.712 --> 00:30:40.622
these are the people who are involved
and you have, you know, and it doesn't

00:30:40.622 --> 00:30:43.442
even have to be a aligning, this
could be just things that you guys

00:30:43.592 --> 00:30:45.212
kind of record and stitch together.

00:30:45.632 --> 00:30:49.172
But it's like, you know, Jeff, you
just mentioned about the social aspect

00:30:49.172 --> 00:30:52.022
and you know, and having someone
who, you know, has that ability.

00:30:52.517 --> 00:30:55.757
Jason mentioned like the, the
website and having someone who can

00:30:55.757 --> 00:30:57.437
do that and so on and so, right.

00:30:57.707 --> 00:31:00.497
All these things that are largely
invisible to folks who show

00:31:00.497 --> 00:31:01.727
up and attend a conference.

00:31:02.000 --> 00:31:05.660
And you know, just really talking
through like how those things come

00:31:05.660 --> 00:31:10.194
to be and the skill sets that they
took and, the evolution of it.

00:31:10.539 --> 00:31:13.299
Jace: Yeah, I'd love to have one of
those discussions after the fact.

00:31:13.809 --> 00:31:17.512
Like I said, I, I did made a post
a few weeks ago and I tagged, Nick.

00:31:17.512 --> 00:31:19.322
TI like the one of.

00:31:19.672 --> 00:31:23.439
The top guys at ServiceNow cause
I was looking up something on, was

00:31:23.439 --> 00:31:27.315
it 2020 threes conference where he
was speaking and he had, stopped

00:31:27.315 --> 00:31:31.092
for a moment to thank all of the
people who made the knowledge event.

00:31:31.092 --> 00:31:36.882
I think of 2023 or 2024, what it is, and
she, he had like named names and stuff

00:31:37.482 --> 00:31:42.125
and I expressed like I have such a deeper
empathy for that kind of thankfulness

00:31:42.155 --> 00:31:46.212
that, gratitude he showed to those
individuals because it takes a village.

00:31:46.395 --> 00:31:47.145
CJ: Yeah, absolutely.

00:31:47.185 --> 00:31:50.095
I know Nick shout Nick
t uh, Nick's amazing.

00:31:50.095 --> 00:31:52.280
the time he puts into
this community is great.

00:31:52.572 --> 00:31:54.522
Duke: All right, we're
at 38 minutes of record.

00:31:54.649 --> 00:31:57.409
if you're interested in attending
the Null Edge conference, the

00:31:57.409 --> 00:32:02.509
website is www.thenulledge.com.

00:32:02.659 --> 00:32:05.119
We'll also have a link in
the description free below.

00:32:05.419 --> 00:32:05.839
Jace.

00:32:05.839 --> 00:32:08.224
Jeff, any final words for those who
are interested in the conference?

00:32:09.029 --> 00:32:11.339
Jace: Share with your friends,
share with your coworkers.

00:32:11.549 --> 00:32:12.359
Convince your boss.

00:32:12.359 --> 00:32:16.259
It's worth taking the day off 'cause
there's so much good content and

00:32:16.259 --> 00:32:19.439
there'll be live components that you
won't be able to do after the fact,

00:32:19.469 --> 00:32:20.909
even if the sessions are recorded.

00:32:21.487 --> 00:32:25.417
Jeff: And even if you're not able to
attend, still share with your friends.

00:32:25.592 --> 00:32:26.012
all free.

00:32:26.517 --> 00:32:27.537
Attend what you want.

00:32:27.657 --> 00:32:31.077
hopefully everybody learns
something new and we're just trying

00:32:31.077 --> 00:32:31.712
to give back to the community.

00:32:32.119 --> 00:32:32.574
CJ: Love it.

00:32:32.790 --> 00:32:33.150
Love it.

00:32:33.450 --> 00:32:33.900
Jace.

00:32:33.900 --> 00:32:35.490
Jeff, thank you so much for coming on.

00:32:35.490 --> 00:32:36.840
It's great having you on the show.

00:32:37.200 --> 00:32:38.790
And uh, yeah, I can't wait to attend.

00:32:38.790 --> 00:32:39.600
I'm looking forward to it.

00:32:39.600 --> 00:32:40.350
I've got my whole day blog.

00:32:40.920 --> 00:32:41.340
So,

00:32:41.490 --> 00:32:41.985
Duke: Same here.

00:32:42.035 --> 00:32:42.720
Can't wait.

00:32:42.810 --> 00:32:43.680
CJ: Yeah, it's gonna be awesome.

00:32:43.880 --> 00:32:44.090
Duke: All right.

00:32:44.090 --> 00:32:45.050
God speed guys.