What to Do If You Don’t Like to Sell

Show Notes

Confession time…

 

I don’t like to “sell.” Over the years, I’ve learned to do it, but there are so many other things I’d rather be doing.

 

Understanding this about myself, I began finding ways to virtually eliminate the need to sell.

 

Along the way I discovered that there are three key decisions that  each new client makes before they write the check.

 

I also discovered that I could get them to make those decisions in my favor before we ever met each other. That meant that I was only ever “selling” to a pre-sold prospect.

 

As far as they were concerned, I was already their “guy.”

 

Today’s episode breaks down how you can do the same, so that you’re only talking with pre-sold prospects who already know they want YOU.

 

Listen now

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The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States