Data Dialogues

Equifax Marketing VP, Tricia Gabberty, interviews Alice Siu, Associate Director at the Center for Deliberative Democracy at Stanford University about what goes into gathering reliable survey and poll data. If you work for a brand that collects data -- or buys it -- don’t miss this episode.

Show Notes

In this episode of Data Dialogues, Equifax Marketing VP Tricia Gabberty, and Alice Siu, Associate Director at the Center for Deliberative Democracy at Stanford University, discuss the role that brands and consumers must play when trying to ensure quality, accurate data.

Jump ahead to these highlights:

0:50 - Alice’s role at the Center for Deliberative Democracy
2:15 - The definition of data quality
7:15 - Supplementing raw data with outside data
10:41 - The privacy conundrum
13:51 - What to know when seeking a data provider
16:12 - Data sources or techniques to avoid
19:30 - What should consumers consider when reading polls and surveys
23:46 - A warning about news recommender engines
26:28 - Gathering reliable Gen Z research


What is Data Dialogues?

A podcast where innovative business leaders discuss data: how to think about, how to use it and how it can help us all make better business decisions every day. As they tell their stories of trials and triumphs, you’ll gain key insights to leverage in your own day-to-day operations.