{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro\r",
      "startTime": 0,
      "endTime": 225.21
    },
    {
      "title": "– Matt’s path from engineer to Atlassian VP\r",
      "startTime": 225.21,
      "endTime": 420.21
    },
    {
      "title": "– Why technical backgrounds can be both a strength and a curse in PMM\r",
      "startTime": 420.21,
      "endTime": 645.21
    },
    {
      "title": "– What product marketing looks like at a $5B company\r",
      "startTime": 645.21,
      "endTime": 705.21
    },
    {
      "title": "– “Own the outcome, not the task”: tying PMM to revenue\r",
      "startTime": 705.21,
      "endTime": 845.21
    },
    {
      "title": "– Why product marketers should care about pipeline (even if they don’t own it)\r",
      "startTime": 845.21,
      "endTime": 930.21
    },
    {
      "title": "– How brand and creative marketers can still align to business outcomes\r",
      "startTime": 930.21,
      "endTime": 1080.21
    },
    {
      "title": "– Measuring inputs vs. outcomes (and how to stay focused on the right one)\r",
      "startTime": 1080.21,
      "endTime": 1125.21
    },
    {
      "title": "– How Matt applies firefighting lessons to leading marketing teams\r",
      "startTime": 1125.21,
      "endTime": 1225.21
    },
    {
      "title": "– Triaging “fire drills” and protecting your team’s focus\r",
      "startTime": 1225.21,
      "endTime": 1335.21
    },
    {
      "title": "– How to prioritize ruthlessly (and what real prioritization means)\r",
      "startTime": 1335.21,
      "endTime": 1485.21
    },
    {
      "title": "– From IC to VP: how your mindset and responsibilities shift\r",
      "startTime": 1485.21,
      "endTime": 1685.88
    },
    {
      "title": "– Why leaders should double down on strengths—not fix weaknesses\r",
      "startTime": 1685.88,
      "endTime": 1820.88
    },
    {
      "title": "– How self-assurance became Matt’s superpower as a leader\r",
      "startTime": 1820.88,
      "endTime": 2000.88
    },
    {
      "title": "– The StrengthsFinder approach Matt uses with his team\r",
      "startTime": 2000.88,
      "endTime": 2120.88
    },
    {
      "title": "– The value of executive coaching for marketing leaders\r",
      "startTime": 2120.88,
      "endTime": 2210.88
    },
    {
      "title": "– The goal: build the best marketing team anyone’s worked on\r",
      "startTime": 2210.88,
      "endTime": 2300.88
    },
    {
      "title": "– Why trust and 10x thinking unlock great marketing work\r",
      "startTime": 2300.88,
      "endTime": 2450.88
    },
    {
      "title": "– Where product marketing sits inside Atlassian’s org\r",
      "startTime": 2450.88,
      "endTime": 2540.88
    },
    {
      "title": "– How Atlassian uses Loom and async work to eliminate unnecessary meetings\r",
      "startTime": 2540.88,
      "endTime": 2690.88
    },
    {
      "title": "– What qualifies as a real meeting at Atlassian\r",
      "startTime": 2690.88,
      "endTime": 2780.88
    },
    {
      "title": "– Why async work helps global teams move faster\r",
      "startTime": 2780.88,
      "endTime": 2960.88
    },
    {
      "title": "– How Atlassian balances async with intentional in-person gatherings\r",
      "startTime": 2960.88,
      "endTime": 3080.88
    },
    {
      "title": "– Why trust changes how Slack and email are interpreted\r",
      "startTime": 3080.88,
      "endTime": 3125.88
    },
    {
      "title": "– How Atlassian thinks about AI’s role in marketing\r",
      "startTime": 3125.88,
      "endTime": 3251.85
    },
    {
      "title": "– Why it’s hard to stand out in an “AI-washed” market\r",
      "startTime": 3260.88,
      "endTime": 3251.85
    },
    {
      "title": "– Matt’s mission: help make work suck less\r",
      "startTime": 3335.88,
      "endTime": 3251.85
    },
    {
      "title": "– Final thoughts and wrap-up",
      "startTime": 3410.88,
      "endTime": 3251.85
    }
  ]
}