The FMCG Marketing Daily | Almost 2,000 jobs shed at Diageo | Chipotle broadens Gen Alpha marketing with | Dog food recalled in UK after

The FMCG Marketing Daily — August 20, 2026 In this episode: • Diageo's new CEO is executing a sweeping structural overhaul — cutting nearly 2,000 roles — that will directly reshape how the world's largest spirits company allocates its marketing and brand investment. • Chipotle is making a calculated early bet on Gen Alpha as a primary consumer target — not just a secondary audience — by building a custom creator menu item around 16-year-old YouTube and TikTok star Salish Matter. • A UK pet food brand has recalled its entire product line after a recipe change was linked to dogs losing their sight — a product formulation crisis with major brand trust implications for the fast-growing premium pet food category. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.