Architecture & Engineering Business Strategies

If you want your firm to become known for a clear ethos, aesthetic, and vision, then you need to fold that identity into everything you do. From the clients and contractors you choose to work with to your office culture and the computers you buy, every action—large or small—should contribute to that overarching vision. This is the case at Trahan Architects. Partner Brad McWhirter and Director of Urban Design Margaret Jankowsky joined us to share how Trahan has forged a unique identity.

Show Notes

If you want your firm to become known for a clear ethos, aesthetic, and vision, then you need to fold that identity into everything you do. From the clients and contractors you choose to work with to your office culture and the computers you buy, every action—large or small—should contribute to that overarching vision. This is the case at Trahan Architects. Partner Brad McWhirter and Director of Urban Design Margaret Jankowsky joined us to share how Trahan has forged a unique identity.

Interview Takeaways
  • Define urban design
  • Maintain the ethos of a single firm
  • Hone your virtual client skills
  • Foster office-wide communication
  • Start the design process from square one
  • Foster collaborative partnerships
  • Blur the line between disciplines
  • The solution isn’t always a building
  • Bring the client along for the design ride
  • Bring the best idea forward
  • Embed your firm’s ethos in everything you do
  • Align with the right clients
Show Links

What is Architecture & Engineering Business Strategies?

Welcome to The A&E Business Strategies—a podcast hosted by Monograph about the architecture and engineering leaders who run great projects and firms. Monograph is the easiest project management software used by 12,000+ architects & engineers to manage projects on time, on budget, and profitably. Learn more about how it works at Monograph.com