The Sales Transformation Podcast

Are you seeking a profound shift in your salesforce, a true transformation?

The second instalment of the Leading Sales Transformation Masterclasses featured the remarkable Axel Ferreyrolles. As the Head of Innovation and Transformation, Global CS Field Enablement at SAP, Axel brought his expertise to deliver a captivating Masterclass on the art of transformation.

In our conversations with clients and students, many are hesitant to take the first step towards transformation due to the fear of the unknown. Transformation can be scary, and the idea of transforming something as integral to a business as its salesforce can be overwhelming. In this thought-provoking Masterclass, Axel unravels the essence of transformation and its distinctive nature compared to mere change, as well as the impact it can have on an organisation. 

During this enlightening Masterclass, Phil and Axel expertly guided participants through engaging discussions, which encouraged deep introspection and empowered attendees to draw upon their own experiences, unveiling unique insights.

 
Phil and Axel inspired attendees through a number of topics:

- [20:55] Why do most transformation projects fail?
- [31:39] The common barriers to transformation
- [42:58] How Axel and SAP have approached the notion of transformation and the results of the process

Learn more about the MSc in Leading Sales Transformation programme - https://www.consalia.com/sales-business-school/executive-masters/professional-practice-in-leading-sales-transformation?utm_medium=org_social&utm_source=linkedin&utm_campaign=lst23
 
Connect with Philip Squire on LinkedIn - https://www.linkedin.com/in/philipsquire/ 

Connect with Axel Ferreyrolles on LinkedIn - https://www.linkedin.com/in/axel-ferreyrolles-6856b81/  
 
Sign up for our Sales Transformation community - https://info.consalia.com/consalia-community 
 
 
Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today - 
https://www.consalia.com/mindset-survey/?utm_medium=podcast&utm_source=transistor&utm_campaign=tl23 

What is The Sales Transformation Podcast?

The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services.

He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales.

Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.