Conversion Tracking Playbook

Brad Redding, Founder & CEO @ Elevar shares 10 real-life examples of tracking questions, issues, and resolutions from recent customer interactions with our team. Topics include international data layer tracking, Facebook over-reporting, Shopify split-testing checkout, headless data layer testing and more.

Show Notes

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 10 real-life examples of tracking questions, issues, and resolutions from recent customer interactions with our team. 

Topics include:
  • Tracking on Global-E/International checkouts
  • Facebook over-attribution
  • Headless data layer implementation and testing
  • Subdomain landing page tracking
  • Custom event naming convention for Google Analytics
  • What type of data does Elevar collect
  • Is Shopify split-testing their checkout?
  • Why are Elevar's order notes missing
  • Blending data layers
  • Can you split conversions from native Google Shopping app

-----
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----
Links Referenced:

Facebook Over vs Under Reporting

GA Event Tracking Naming Convention Tips

Also be sure to listen to our previous episodes on Headless Tracking (w/Jon Cairo) and Custom Landing Page attribution. 

-----

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

What is Conversion Tracking Playbook?

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.